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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 9
The most common type of contractual vertical marketing system is the franchise organization. Visit the International Franchise Association at www.franchise.organd find a franchise that interests you. Write a report describing the franchise. Identify what type of franchise it represents and research the market opportunities for that product or service. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)
Explanation
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Contractual vertical marketing system:
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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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