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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 5
Visit Pandora ( http://www.pandora.com/corporate/mgp ), whose music database and customer knowledge are incomparable. Find out what the Music Genome Project is. What value does Pandora provide customers? What are the advantages and disadvantages to using Pandora versus listening to music through another channel?
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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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