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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 12
A pharmaceutical company gives generously to charities and sponsors cancer awareness programs.It also charges remarkably high prices and receives high margins for life-saving medications, mostly targeted toward elderly consumers. Evaluate this company from an ethical and social responsibility perspective.
Explanation
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Marketing is defined as a function which...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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