
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 2
What is the difference between a need and a want?
2. Distinguish between functional and psychological needs.
3. What are the various types of perceived risk?
4. What are the differences between compensatory and noncompensatory decision rules?
2. Distinguish between functional and psychological needs.
3. What are the various types of perceived risk?
4. What are the differences between compensatory and noncompensatory decision rules?
Explanation
Consumer behaviour is defined as how a c...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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