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book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
Exercise 2
What is the difference between a need and a want?
2. Distinguish between functional and psychological needs.
3. What are the various types of perceived risk?
4. What are the differences between compensatory and noncompensatory decision rules?
Explanation
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Consumer behaviour is defined as how a c...

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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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