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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 6
Visit the Harley-Davidson USA website ( www.harley-davidson.com ) and review the information provided about its Harley Owners Group (H.O.G.), by first going to the "Owners" tab at the top. Describe the efforts the company makes to maintain customer loyalty through its programs. What are the benefits to H.O.G. members? Discuss how these measures might be effective in creating value for members.
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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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