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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 17
Identify the determinant attributes that set the Weight Watchers' and Jenny Craig's programs apart from each other. Use those attributes to develop a compensatory purchasing model like the one found in Exhibit 5.2.
Explanation
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Consumer generally takes into considerat...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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