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book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
Exercise 15
Identify a not-for-profit organization that might use marketing research, and describe one example of a meaningful research project that it might conduct. Discuss the steps they might engage in for this project.
Explanation
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By focusing on a scenario involving a no...

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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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