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book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
Exercise 10
Explain the three components of a product.
2. What are the four types of consumer products?
Explanation
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(1)Product:
A product is a bundle of at...

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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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