Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 19

Interbrand Corporation is a leading brand consultancy firm headquartered in New York that conducts research on the monetary value of different brands. Visit the company's website ( www.interbrand.com ) and access the most recent "Best Global Brands" survey. Identify the top five brands, their brand values, and their countries of origin. Describe changes in the rankings of these firms from the previous year. Identify the brands with the greatest increase and the greatest decrease in terms of percentage change in brand value from the previous year.