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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 12
Describe an example of a new product or service that is targeted at the college student market.Using the concept testing discussion in the chapter,describe how you would conduct a concept test for this product or service.
Explanation
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Developing product for college student i...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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