Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 18

Visit the website for Bag, Borrow, or Steal ( www.bagborroworsteal.com ) and select handbags. Click on "Handbags," then choose "Gucci" in the Designer category on the left column, and then "Sort by" price. What is the difference between Gucci's highest and lowest priced bags? Notice that if a product says "Waitlist," it has already been borrowed, but if it says "Borrow," then it is available for you to borrow. Are the bags that are waitlisted the highest priced or the lowest priced? How does Bag, Borrow, or Steal determine the price for different bags if they are made by the same designer?