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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 16
You can purchase apparel at a discount store, specialty store, category specialist, off-price retailer, department store, or Internet-only store. From which of these types of stores do you prefer to buy apparel? Explain why you prefer one type of store over another.
Explanation
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Retail store is a channel that provides ...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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