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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 2
Suppose now that Porscheis planning a sales promotion campaign to augment its advertising campaign for the new line of light trucks. Which push and pull sales promotion tools do you believe would be most effective? Why?
Explanation
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Instructor Notes
Continuing the Lexus s...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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