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Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268 Exercise 100
According to Myers, advertisers for beverages and clothing tend to adopt marketing strategies that use the _______ route to persuasion.
A) peripheral
B) central
C) logical
D) image
A) peripheral
B) central
C) logical
D) image
Step-by-step solution
Verified
Verified
Step 1 of 2
Advertisers for beverages and clothing t
Step 2 of 2
Social Psychology 9th Edition by David Myers
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