Contemporary Business 14th Edition by Louis Boone, David Kurtz

Exercise 19

Brands distinguish one company's goods or services from its competitors. Each company you purchase from hopes that you will become loyal to its brand. Some well-known brands are Burger King, Coca-Cola, Hilton, and Old Navy. Choose a type of good or service you use regularly and identify the major brands associated with it. Are you loyal to a particular brand? Why or why not?