Contemporary Business 14th Edition by Louis Boone, David Kurtz

Exercise 4

Many successful companies today use technology to help them improve their relationship management. Suppose a major supermarket chain's management team has asked you to assess its use of technology for this purpose. On your own or with a classmate, visit one or two local supermarkets and also explore their corporate Web sites. Note the ways in which firms in this industry already use technology to connect with their customers, and list at least three ideas for new ways or improvements to existing ones. Present your findings to the class as if they represented the management team.