Contemporary Business 14th Edition by Louis Boone, David Kurtz

Exercise 33

Certain demographic trends can represent opportunities for entrepreneurs-the aging of the U.S. population, the increasing diversity of the U.S. population, the growth in population of some states, and the predominance of two-income families to name a few. On your own or with a classmate, choose a demographic trend and brainstorm for busi-ness ideas that could capitalize on the trend. Create a poster or PowerPoint presentation to present your idea-and its relationship to the trend-to your class.