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Contemporary Business 14th Edition by Louis Boone, David Kurtz
Edition 14ISBN: 9780470531297Contemporary Business 14th Edition by Louis Boone, David Kurtz
Edition 14ISBN: 9780470531297 Exercise 31
Define the four different types of utility and explain how marketing contributes to the creation of utility. Then choose one of the following companies and describe how it creates each type of utility with its goods or services:
a. Burger King
b. Polo Ralph Lauren
c. Borders bookstore
d. Supercuts hair salons
e. Adobe Systems
a. Burger King
b. Polo Ralph Lauren
c. Borders bookstore
d. Supercuts hair salons
e. Adobe Systems
Explanation
Verified
Verified
Four utilities of marketing :
Marketing ...
Contemporary Business 14th Edition by Louis Boone, David Kurtz
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