Contemporary Business 14th Edition by Louis Boone, David Kurtz

Exercise 7

Choose one of the following nonprofit organizations or find one on your own. Research the organization online to learn more about it. Outline your proposed contents for a fund-raising event based on the chapter discussion of nontradi-tional marketing, such as cause marketing or organization marketing.
a. ASPCA
b. Prostate Cancer Foundation
c. Red Cross
d. Salvation Army