Contemporary Business 14th Edition by Louis Boone, David Kurtz

Exercise 15

As a marketer, if you can find ways to classify your firm's goods and services as both business and consumer products, most likely your company's sales will increase as you build relationships with a new category of customers. On your own or with a classmate, choose one of the following products, and outline a marketing strategy for attracting the classification of customer that is opposite from the one listed in parentheses.
a. hybrid car (consumer)
b. LCD TV (consumer)
c. limousine service (business)
d. office furniture (business)