Contemporary Business 14th Edition by Louis Boone, David Kurtz

Exercise 19

Customer loyalty programs. Airlines and hotel chains have extensive customer loyalty programs. Pick an airline and hotel chain and print out information on the firm's customer loyalty program. (Two examples are listed here.) Bring the material to class to participate in a discussion on this topic.
http://www.southwest.com/rapid_rewards/
http://www.marriott.com/rewards/rewards-program.mi
Note: Internet Web addresses change frequently. If you don't find the exact sites listed, you may need to access the organization's home page and search from there or use a search engine such as Bing or Google