Contemporary Business 14th Edition by Louis Boone, David Kurtz

Exercise 27

Comarketing and cobranding are techniques that organizations often use to market their own and each other's products, such as Nike running shoes and the Apple iPod. On your own or with a classmate, choose two firms with goods and/or services you think would work well together for comarketing separate products or cobranding a single product. Then create an advertisement for your comarketing or cobranding effort.