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Contemporary Business 14th Edition by Louis Boone, David Kurtz
Edition 14ISBN: 9780470531297Contemporary Business 14th Edition by Louis Boone, David Kurtz
Edition 14ISBN: 9780470531297 Exercise 2
Identify the two strategies that a firm could use to develop a marketing mix for international markets. What are the advantages and disadvantages of each?
Explanation
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Strategies to develop marketing mix :
Th...
Contemporary Business 14th Edition by Louis Boone, David Kurtz
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