Contemporary Business 14th Edition by Louis Boone, David Kurtz

Exercise 6

Explain each of the methods used to segment consumer and business markets. Which methods do you think would be most effective for each of the following and why? (Note that a combination of methods might be applicable.)
a. supermarket featuring organic foods
b. hair-care products
c. tour bus company
d. line of baby food
e. dental insurance
f. dry cleaner