Contemporary Business 14th Edition by Louis Boone, David Kurtz

Exercise 28

On your own or with a classmate, choose one of the follow-ing goods or services. Decide whether you want to market it as a consumer product or a business product. Now create a brand name and marketing strategy for your product.
a. lawnmower repair service
b. hardware store
c. soft drink
d. English-language class
e. accounting firm