
Contemporary Business 14th Edition by Louis Boone, David Kurtz
Edition 14ISBN: 9780470531297
Contemporary Business 14th Edition by Louis Boone, David Kurtz
Edition 14ISBN: 9780470531297 Exercise 30
Classify each of the following business-to-consumer (B2C) and business-to-business (B2B) goods and services. Then choose one and describe how it could be classified as both.
a. Runner's World or Esquire magazine
b. six-pack of apple juice
c. limousine service
d. tech support for a communications system
e. golf course
f. Thai restaurant
a. Runner's World or Esquire magazine
b. six-pack of apple juice
c. limousine service
d. tech support for a communications system
e. golf course
f. Thai restaurant
Explanation
The classifications of the given goods a...
Contemporary Business 14th Edition by Louis Boone, David Kurtz
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