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Contemporary Business 14th Edition by Louis Boone, David Kurtz
Edition 14ISBN: 9780470531297Contemporary Business 14th Edition by Louis Boone, David Kurtz
Edition 14ISBN: 9780470531297 Exercise 23
Identify and define each of the three categories of advertising based on their purpose. Which type of advertising might marketers use for the following products?
a. deodorant b. electronic reader
c. organic produce d. healthcare insurance
a. deodorant b. electronic reader
c. organic produce d. healthcare insurance
Explanation
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Verified
The most effective form of nonpersonal c...
Contemporary Business 14th Edition by Louis Boone, David Kurtz
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