Contemporary Business 14th Edition by Louis Boone, David Kurtz

Exercise 26

Yield management. Assume you're interested in flying between Seattle and Houston. Visit some travel sites. Search for fares, varying such factors as advance purchase, day, time of departure, and so forth. What did this exercise teach you about yield management?
http://www.expedia.com
http://www.kayak.com
http://www.travelocity.com
Note: Internet Web addresses change frequently. If you don't find the exact sites listed, you may need to access the organization's home page and search from there or use a search engine such as Bing or Google.