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Contemporary Business 14th Edition by Louis Boone, David Kurtz
Edition 14ISBN: 9780470531297Contemporary Business 14th Edition by Louis Boone, David Kurtz
Edition 14ISBN: 9780470531297 Exercise 2
For each of the following, describe potential benefits and drawbacks of a sponsorship relationship:
a. LG and the Snowboard FIS World Cup
b. ING Bank and the New York City Marathon
c. Wrangler and the Wrangler Football Golf Classic (a golf tournament that raises money for high school foot-ball programs)
a. LG and the Snowboard FIS World Cup
b. ING Bank and the New York City Marathon
c. Wrangler and the Wrangler Football Golf Classic (a golf tournament that raises money for high school foot-ball programs)
Explanation
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Potential benefits of sponsorship relati...
Contemporary Business 14th Edition by Louis Boone, David Kurtz
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