Deck 5: The Research Process: Elements of Research Design

Question 1

The extent of interference by the researcher with the normal flow of work at the workplace has a direct bearing on whether the study undertaken is causal or correlational.

Answer 1

True

Question 2

The goal of a ?_____________ study,hence,is to offer to the researcher a profile of the phenomena of interest from an individual,organizational,industry-oriented,or other perspective.

A)Exploratory.
B)Descriptive.
C)Causal.
D)Experimental.

Answer 2

B

Question 3

A marketing manager is interested in tracing the pattern of sales of a particular product in four different regions of the country on a quarterly basis for the next 2 years.This is an example of a:

A)Cross-sectional study.
B)Longitudinal study.
C)Exploratory study.
D)Case study.

Answer 3

B

Question 4

Our research question determines the unit of analysis.

Question 5

Experimental designs invariably are longitudinal studies since data are collected both before and after a manipulation.

Question 6

____________ studies are also necessary when some facts are known,but more information is needed for developing a viable theoretical framework.

A)Exploratory.
B)Descriptive.
C)Causal.
D)Experimental.

Question 7

Whether a study is a causal or a correlational one depends on the type of research questions asked and how the problem is defined.

Question 8

Correlational studies are invariably conducted in contrived settings,whereas most rigorous causal studies are done in non-contrived lab settings.

Question 9

Which of the following studies is a causal study? The researcher tries to find out:

A)What percentage of the population thinks commercials are annoying compared to 10 years ago.
B)Why unemployment in Europe is higher than in Asia.
C)If smoking is related to cancer.
D)All the above answers are correct.

Question 10

Which of the following is most suitable when there is little to no insight in a certain problem or when there is no information available on how similar problems or research issues have been solved in the past?

A)Exploratory research.
B)Descriptive research.
C)Causal research.
D)Experimental research.

Question 11

A causal study is conducted in the natural environment of the organization with minimum interference by the researcher with the normal flow of work.

Question 12

Knowledge of research design details also helps managers to study and intelligently comment on research proposals.

Question 13

Studies,when data on the dependent variable are gathered at two or more points in time to answer the research question,are called:

A)Cross-sectional studies.
B)Longitudinal studies.
C)Exploratory studies.
D)Case studies.

Question 14

A marketing manager aims to investigate the relationship between customer satisfaction and store loyalty among British consumers.For this purpose,data will have to be collected from British stores and the 'unit of analysis' is the country.

Question 15

If a bank manager wants to analyze the relationship between interest rates and bank deposit patterns of clients,a 'field study' is the most suitable method of investigation.

Question 16

In studies conducted to establish cause-and-effect relationships,the researcher tries to manipulate certain variables so as to study the effects of such manipulation on the dependent variable of interest.

Question 17

A bank manager wants to determine the cause-and-effect relationship between interest rate and the inducements it offers to clients to save and deposit money in the bank.What is the appropriate study setting?

A)A field study.
B)A field experiment.
C)A lab experiment.
D)None of the above.

Question 18

The Chief Financial Officer (CFO)of a multinational corporation wants to know the profits made during the past 5 years by each of the subsidiaries in England,Germany,France,and Spain.It is possible that there are many regional offices of these subsidiaries in each of these countries.The profits of the various regional centers for each country have to be aggregated and the profits for each country for the past 5 years provided to the CFO.Hence,the 'unit of analysis' is the country.

Question 19

The unit of analysis refers to the level of aggregation of the data collected during the subsequent data analysis stage.

Question 20

A study can be done in which data are gathered just once,perhaps over a period of days or weeks or months,in order to answer a research question.Such studies are called:

A)Cross-sectional studies.
B)Longitudinal studies.
C)Exploratory studies.
D)Case studies.

Question 21

Methodological rigor increases as we move progressively from an exploratory study to a hypothesis-testing study,and with this,the costs of research also increase.