Deck 6: Setting Behavior Objectives and Target Goals

Question 1

Give an example of a Belief Objective targeting seniors?

Answer 1

Strength and balance exercise can help prevent falls.
Describe each of the criteria for choosing a behavior objective:

Question 2

Describe each of the criteria for choosing a behavior objective:

-Market Supply

Answer 2

Does the behavior need more support? The higher scores would be given to behaviors that (not many) others are currently supporting.
Answer Q12-14 and then complete the grid that follows using hypothetical behaviors and scores.

Question 3

Using a scale of 1-5, where 1 is lowest and 5 is highest, score each of the following: Potential Behaviors, Hypothetical Impact, Hypothetical Willingness, Hypothetical Measurability, Hypothetical Market Opportunity, and Hypothetical Supply. Lastly, calculate an Average Score.

Answer 3

Should be specific. Something that can be observed, reported. Something the target audience would know if they did it. A number 1-5. Add 5 numbers in column 2-6 and divide by 5.

Question 4

Describe each of the criteria for choosing a behavior objective:

-Willingness

Question 5

Who is your target audience?

Question 6

Given your hypothetical scores, which behavior would be a priority?

Question 7

What is a Behavior Objective?

Question 8

Given your hypothetical scores, which behavior would be a priority?

Question 9

What is a Belief Objective?

Question 10

Describe each of the criteria for choosing a behavior objective:

-Market Opportunity

Question 11

What does the acronym SMART, describing the nature of a goal statement, stand for?

Question 12

Describe each of the criteria for choosing a behavior objective:

-Impact

Question 13

Give an example of a Knowledge objective for the physical activity effort targeting seniors.

Question 14

First, what is your campaign purpose for this set of questions?

Question 15

What is your hypothetical campaign focus?

Question 16

What is a Knowledge Objective?

Question 17

Describe each of the criteria for choosing a behavior objective:

-Measurability

Question 18

Give an example of a Behavior Objective for an effort with a purpose decrease senior falls with a focus on strength and balance exercises.