Deck 10: Ethics and Information Technology

Question 1

Green harvesting firms initially focused on__________________.

A) Short term cost savings
B) More expensive manufacturing processes
C) Changes in product design
D) Authentication of green claims

Answer 1

A

Question 2

____________are more willing than the general public is to purchase green products.

A) Greenback greens
B) Grousers
C) True blue greens
D) Basic browns

Answer 2

A

Question 3

In the opening vignette the app supporting the Pepsi AMP drink was described as

A) A little cultural exchange
B) A roadmap to success with your favorite kinds of women
C) Amp up before you score
D) Cutting edge

Answer 3

B

Question 4

_________ is the cornerstone of any marketing campaign.

A) Lust
B) Envy
C) Pride
D) Greed

Question 5

All of the following are categories described by the critical factors of compromise and confidence that determine the level of effectiveness in green products except

A) Win-win purchases
B) Win-lose purchases
C) Feelgood purchases
D) Why bother? purchases

Question 6

Which is not one of the three stages of the privacy issues related to consumer information?

A) How the information is collected
B) How the firm promotes the product
C) How the information is used
D) How the firm controls the information

Question 7

A(n) ______________ can be defined as "an attempt by one or more parties to achieve certain objectives by urging individual consumers to refrain from making selected purchases in the marketplace."

A) Consumer objection
B) Consumer boycott
C) Consumer enhancement
D) Consumer convergence

Question 8

The _______________ refers to the intrinsic benefits that boycotting can create for the individual consumer.

A) Desire to make a difference
B) Scope of self-enhancement
C) Counterarguments that inhibit boycotting
D) Cost to the boycotter of constrained consumption

Question 9

______________ are consumers who understand the issues related to the natural environment but are not willing to pay more for proactive environmental products.

A) Greenback greens
B) Sprouts
C) True blue greens
D) Basic browns

Question 10

There are six steps in building a two-way relationship between the firm and the customer. Which is not one?

A) Developing a database
B) Analyzing the consumer data
C) Targeting the customers
D) Financial incentives for the customers

Question 11

______________ purchases are those products in which the consumer must accept a high level of compromise but has little confidence that their purchase will have material environmental impact.

A) Why bother?
B) Feelgood
C) Why not?
D) Win-lose

Question 12

Which of the following is NOT one of the four factors that are able to predict whether a consumer would participate in a boycott?

A) Desire to make a difference
B) Scope of self-enhancement
C) Counterarguments that inhibit boycotting
D) Value system of the boycotter

Question 13

The cause of the Johnson and Johnson Tylenol contamination case was______________.

A) Faulty manufacturing processes
B) Contaminated raw materials
C) Injection of cyanide into capsules
D) Customers taking incorrect doses

Question 14

The Steenhaut and Van Kenhove research into ethical consumer behavior was based on __________________.

A) Unreported endorsements b Giving too much change at the checkout in a store
C) Compromising consumer privacy
D) Improper anonymity

Question 15

Which of the following is not one of the original four Ps in the marketing mix as devised by McCarthy in 1960?

A) Place
B) Price
C) Pride
D) Promotion

Question 16

The _____________ level of commitment focuses on the marketing and production managers for the firm's strategic focus related to environmental issues.

A) Quasistrategic
B) Strategic
C) Tactical
D) Virtual

Question 17

The ______________ level of commitment refers to the commitment by the top level executives of the firm to develop and implement a proactive environmental marketing strategy.

A) Quasistrategic
B) Strategic
C) Tactical
D) Virtual

Question 18

Which is not a reason why a product is withdrawn from the marketplace according to the text?

A) A design flaw in the product
B) Unfair competition
C) Accidental contamination of the product
D) Misuse of the product by consumers

Question 19

A negative consequence of boycotting a product made in a sweatshop may be that___________________.

A) The factory workers may be fired
B) Customers may perceive the "free rider" benefits of supporting the boycott
C) Customers increase their level of social and personal self-esteem
D) Consumers feel better about themselves

Question 20

______________ focuses on the relationship between the customers and the firm from a commitment perspective.

A) Cultural marketing
B) Relationship marketing
C) Constructive marketing
D) Social Marketing

Question 21

_________________can ensure the long-term relationship with the customer.

A) A preferred vendor status
B) A paid business lunch
C) Accepting a gift
D) Accepting entertainment

Question 22

A consumer boycott can be defined as "an attempt by one or more parties to achieve certain objectives by urging individual consumers to refrain from making purchases in the marketplace.'

Question 23

Which is not one of the processes that determines the level of trust in interpersonal relationships?

A) Calculative process
B) Prediction process
C) Intentionality process
D) Social ties

Question 24

The International Obesity Taskforce established the Sydney Principles to protect children against the negative impact of food and beverage advertising. Which is not one?

A) Support the rights of children
B) No product advertising is allowed in certain venues, including schools and day care facilities
C) Protection of the children should be the responsibility of various stakeholders including parents, government, society, and the private sector
D) Children's products to be targeted for Saturday morning when children would be watching their weekly cartoons

Question 25

Products in the win-win category are identified as having a clear and transparent environmental benefit with little compromise needed by the customer.

Question 26

In which of the following stages of a product recall process does management set the tone for the recall and establish a response team to determine the scale and scope of a recall?

A) Policy and planning
B) Product development
C) Green marketing strategies
D) Logistics/information systems

Question 27

______________ is based on who has the bargaining power between the purchaser and the supplier.

A) Intercultural power
B) Interorganizational power
C) Interorganizational relationships
D) Interpersonal relationships

Question 28

______________ concern(s) the long-term focus of the purchasing firms and the level of satisfaction between the purchaser and supplier.

A) Intercultural power
B) Interorganizational power
C) Interorganizational relationships
D) Interpersonal relationships

Question 29

During the 2002 hurricane in Baton Rouge, Louisiana, what was the opportunistic price of the flashlight?

A) $4.97
B) $7.99
C) $11.98
D) $14.97

Question 30

Boycotts usually occur based on one event that triggers the motivation of the consumers.

Question 31

Cereals with high sugar and low nutritional values comprised ____% of the food advertising viewed by children in 2007.

A) 5%
B) 17%
C) 55%
D) 92.3%

Question 32

Which is not one of the financial costs of a recall?

A) Communication costs
B) Engineering costs
C) Marketing costs
D) Legal costs

Question 33

A traceability system for the product is part of the ____________________step of a recall.

A) Product development
B) Communications
C) Logistics and information systems
D) Policy and planning

Question 34

All of the following are mentioned in the texts as steps of decisions that are made by management within the firm during a product recall EXCEPT:

A) policy and planning
B) product development
C) green marketing strategies
D) logistics/information systems

Question 35

Relationship marketing focuses on the relationship between the customer and the firm from a commitment perspective.

Question 36

Examples of why not? Products include nondisposable diapers.

Question 37

All of the following are examples of false and misleading advertising except

A) Going out of business sale
B) Bait and switch
C) Use of fillers
D) All are examples of false and misleading advertising

Question 38

The desire to make a difference refers to the intrinsic benefits that boycotting can create for the individual consumer.

Question 39

In what year did the Joe Camel character "die"?

A) 1987
B) 1997
C) 2011
D) 2012

Question 40

The tactical level of commitment focuses on the marketing the production managers for its strategic focus related to environmental issues.

Question 41

Interorganizational relationships refer to the personal dynamics between the purchasing individual and the supplier salesperson.

Question 42

In 1938, the Federal Trade Commission prohibited the use of any false advertising.

Question 43

A direct cost related to boycotting varies greatly on the amount of use the consumer has for the firm's product.

Question 44

In a short essay, list and discuss the four sequential decisions that are made by managers within a firm when implementing an effective product recall.

Question 45

Interpersonal relationships concern the long-term focus of the purchasing firms and the level of satisfaction between the purchaser and the supplier.

Question 46

In a short essay, list and discuss four of the ways in which false and misleading advertising may take place.

Question 47

In a short essay, list the seven steps to developing a customer relationship management model.

Question 48

In a short essay, list and discuss the four factors that are found to predict whether a consumer would participate in a boycott.

Question 49

The Tobacco Plain Packaging Act was passed by the United States in 2011.

Question 50

Interorganizational power is based on who has the bargaining power between the purchaser and the supplier.

Question 51

In June 2012, The Walt Disney Company announced that all products that will be advertised on the children-based television channels, radio stations, and websites owned by the company must comply with strict nutritional standards.

Question 52

The International Obesity Taskforce has established guiding principles in order to attempt to protect children against the negative impact of food and beverage advertising.