Question 1

Social marketing aims to satisfy the needs and wants of targeted consumers.

Accepted Answer

Social marketing aims to influence behaviors that benefit individuals and communities for the greater social good, rather than satisfying consumer needs and wants.

Question 2

&#8203;Information such as fertility rates and age distribution of the population are particularly important when developing public health nutrition programs and services.

Accepted Answer

Fertility rates and age distribution of the population are important factors to consider in developing effective public health nutrition programs and services, as they can inform decisions about targeting specific populations and addressing specific health concerns. For example, programs may focus on supporting maternal and child nutrition in areas with high fertility rates, or on addressing the nutritional needs of older adults in areas with an aging population.

Question 3

&#8203;Developing a budget and timeline is the first step in crafting a marketing plan.

Accepted Answer

The first step in crafting a marketing plan typically involves conducting market research and setting clear objectives, before developing a budget and timeline.

Question 4

Social marketing promotes behaviors and products as &#34;ideas.&#34;

Accepted Answer

The answer of Social marketing promotes behaviors and products as...

Question 5

&#8203;Secondary data are gathered by private market research companies, as opposed to government agencies.

Accepted Answer

Secondary data can be gathered by both private market research companies and government agencies, as well as other sources such as academic institutions and non-profit organizations.

Question 6

&#8203;Successful marketers get the right product, service, or program to the right place at the right time for the right price.

Accepted Answer

This statement defines the basic principles of the marketing mix, also known as the Four Ps (product, place, price, and promotion), which are essential to the success of any marketing strategy.

Question 7

Publicity tools may include radio and television interviews.

Accepted Answer

Radio and television interviews are common publicity tools used to promote individuals or organizations.

Question 8

&#8203;Price only includes tangible costs.

Accepted Answer

Price can include both tangible and intangible costs such as reputation, brand image, and customer loyalty.

Question 9

&#8203;Within social marketing, value change is the most difficult to market.

Accepted Answer

Value change involves changing people's beliefs and attitudes, which can take a longer time and require more targeted and strategic efforts compared to promoting a behavior or product.

Question 10

&#8203;Evaluation is a critical component of any marketing plan.

Accepted Answer

Evaluation allows for the assessment of the effectiveness of a marketing plan and helps to identify areas for improvement. This is important for ensuring the success and profitability of a business.

Question 11

&#8203;Social marketing is the same as commercial marketing.

Accepted Answer

The answer of &#8203;Social marketing is the same as commercial...

Question 12

Market segmentation separates large groups of potential clients into more distinct and homogeneous subgroups.

Accepted Answer

The answer of Market segmentation separates large groups of potential...

Question 13

Health providers and school boards are important intermediaries for community nutritionists.

Accepted Answer

The answer of Health providers and school boards are important...

Question 14

&#8203;External environmental factors and social trends need to be examined when conducting a situational analysis.

Accepted Answer

The answer of &#8203;External environmental factors and social trends need...

Question 15

Social marketing is a strategy for changing consumer behavior.

Accepted Answer

The answer of Social marketing is a strategy for changing...

Question 16

Online marketing is usually low cost and personal, but not always statistically representative.

Accepted Answer

The answer of Online marketing is usually low cost and...

Question 17

Advertising and promotion refer to the same activities.

Accepted Answer

The answer of Advertising and promotion refer to the same...

Question 18

&#8203;In community nutrition, the product often refers to a service to be delivered.

Accepted Answer

The answer of &#8203;In community nutrition, the product often refers...

Question 19

&#8203;The purpose of marketing is to sell your product.

Accepted Answer

The answer of &#8203;The purpose of marketing is to sell...

Question 20

Performance is the fifth &#34;P&#34; of social marketing.

Accepted Answer

The answer of Performance is the fifth &#34;P&#34; of social...

Question 21

Which step in establishing a marketing plan immediately follows identifying the benefits of the services to the target population?&#10;A)Determine the needs and wants of the target population.&#10;B)Conduct a situational analysis.&#10;C) Develop a budget and timeline.&#10;D) Develop a marketing strategy.

Accepted Answer

The answer of Which step in establishing a marketing plan...

Question 22

SWOT stands for strengths, weaknesses, ____, and threats.&#10;A)options&#10;B)outcomes&#10;C) opportunities&#10;D) opinions

Accepted Answer

The answer of SWOT stands for strengths, weaknesses, ____, and...

Question 23

&#8203;A____ is developed to ensure a good fit between the goals and resources available with the needs and wants of the target population.&#10;A)&#8203;marketing mix&#10;B)&#8203;marketing plan&#10;C) target market&#10;D) marketing strategy

Accepted Answer

The answer of &#8203;A____ is developed to ensure a good...

Question 24

&#8203;What is the second step in developing a marketing plan?&#10;A)&#8203;Determine the needs and wants of the target population.&#10;B)&#8203;Conduct a situational analysis.&#10;C) &#8203;Specify the benefits of the services to the target population.&#10;D) &#8203;Develop a marketing strategy.

Accepted Answer

The answer of &#8203;What is the second step in developing...

Question 25

Grouping individuals according to the location of their work or neighborhood is an example of ____ segmentation.&#10;A)behavioristi&#10;B)demographic&#10;C) geographical&#10;D) psychographic

Accepted Answer

The answer of Grouping individuals according to the location of...

Question 26

Which type of market segmentation groups individuals based on criteria such as personal values, attitudes, opinions, personality, lifestyle, and level of readiness for behavior change?&#10;A)behavioristi&#10;B)demographic&#10;C) social&#10;D) psychographic

Accepted Answer

The answer of Which type of market segmentation groups individuals...

Question 27

A ____is a detailed assessment of the environment, including an evaluation of the consumer, the competition, and any other factors that may affect the program or business.&#10;A)marketing mix&#10;B)situational analysis&#10;C) needs assessment&#10;D) target market

Accepted Answer

The answer of A ____is a detailed assessment of the...

Question 28

&#8203;Which step in establishing a marketing plan immediately follows developing a marketing strategy?&#10;A)&#8203;Identify the benefits of the service to the target population.&#10;B)&#8203;Determine the needs of the target population.&#10;C) Develop a budget and timetable.&#10;D) Conduct a situational analysis.

Accepted Answer

The answer of &#8203;Which step in establishing a marketing plan...

Question 29

A weblog's content is static.

Accepted Answer

The answer of A weblog's content is static....

Question 30

&#8203;Who is credited with demonstrating the benefits of marketing to business?&#10;A)&#8203;Frank Gilbreth&#10;B)&#8203;Peter Drucker&#10;C) &#8203;Ralph Nader&#10;D) &#8203;Douglas McGregor

Accepted Answer

The answer of &#8203;Who is credited with demonstrating the benefits...

Question 31

The main components of a social marketing plan are the problem/health issue, target audience, behavior, and strategy for change.

Accepted Answer

The answer of The main components of a social marketing...

Question 32

Which type of market segmentation groups individuals based on criteria such as purchase frequency and occasion, benefits sought, and attitude toward product?&#10;A)behavioristi&#10;B)demographic&#10;C) geographical&#10;D) psychographic

Accepted Answer

The answer of Which type of market segmentation groups individuals...

Question 33

The Pawtucket &#34;Know Your Cholesterol&#34; campaign was one of the earliest cholesterol awareness and screening efforts.

Accepted Answer

The answer of The Pawtucket &#34;Know Your Cholesterol&#34; campaign was...

Question 34

Which type of market segmentation groups individuals on the basis of such variables as age, sex, income, occupation, education, family size, religion, race, marital status, and life cycle stage?&#10;A)behavioristic&#10;B)demographic&#10;C) geographical&#10;D) psychographic

Accepted Answer

The answer of Which type of market segmentation groups individuals...

Question 35

A disadvantage of PSAs is that they are expensive and only reach a small audience.

Accepted Answer

The answer of A disadvantage of PSAs is that they...

Question 36

Social networking comprises a broad category of websites that allow users to interact and contribute content.

Accepted Answer

The answer of Social networking comprises a broad category of...

Question 37

&#8203;The ____is the primary, distinct customer group for your product or service.&#10;A)&#8203;market mix&#10;B)&#8203;marketing plan&#10;C) target market&#10;D) market segmentation

Accepted Answer

The answer of &#8203;The ____is the primary, distinct customer group...

Question 38

&#8203;The purpose of marketing is to ____.&#10;A)&#8203;find a problem, need, or want and to fashion a solution to it&#10;B)&#8203;sell a product or service&#10;C) change consumer's actions&#10;D) &#8203;increase distribution

Accepted Answer

The answer of &#8203;The purpose of marketing is to ____.&#10;A)&#8203;find...

Question 39

&#8203;Referral sources would most likely include ____.&#10;A)spouses&#10;B)parents&#10;C) potential clients&#10;D) teachers

Accepted Answer

The answer of &#8203;Referral sources would most likely include ____.&#10;A)spouses&#10;B)parents&#10;C)...

Question 40

In contrast to traditional marketing, social marketing aims to____.&#10;A)&#8203;change the attitudes and/or behavior of targeted consumers&#10;B)&#8203;satisfy the needs of the targeted consumers&#10;C) &#8203;satisfy the wants of the target markets&#10;D) explicitly target young adults

Accepted Answer

The answer of In contrast to traditional marketing, social marketing...

Question 41

Which element of the marketing mix includes the channels of distribution required to deliver the service or product to the consumer?&#10;A)place&#10;B)price&#10;C) product&#10;D) promotion

Accepted Answer

The answer of Which element of the marketing mix includes...

Question 42

A reliable source of secondary data most likely includes____.&#10;A)an Internet survey&#10;B)the U.S. Department of Agriculture&#10;C) a personal interview&#10;D) a mail survey

Accepted Answer

The answer of A reliable source of secondary data most...

Question 43

Which promotional tools are considered media and public events?&#10;A)advertising, contests, and direct mail&#10;B)business cards, networking, and news conferences&#10;C) letters, trade shows, and consulting&#10;D) networking, public speaking, and writing

Accepted Answer

The answer of Which promotional tools are considered media and...

Question 44

Which element of the marketing mix encompasses the range of services offered?&#10;A)place&#10;B)price&#10;C) product&#10;D) promotion

Accepted Answer

The answer of Which element of the marketing mix encompasses...

Question 45

A(n) ____serves as a communications bridge between the researcher and the people the researcher is trying to reach.&#10;A)personal interview&#10;B)focus group&#10;C) Internet survey&#10;D) consumer panel

Accepted Answer

The answer of A(n) ____serves as a communications bridge between...

Question 46

Generally speaking, advertising ____.&#10;A)reaches a small number of people&#10;B)is always costly&#10;C) can help build image&#10;D) is limited to television and magazines

Accepted Answer

The answer of Generally speaking, advertising ____.&#10;A)reaches a small number...

Question 47

Examples of ____include your area of expertise, professional image, size, location, and customer service.&#10;A)competitive edges&#10;B)competitor strengths&#10;C) entrepreneurial advantages&#10;D) niches

Accepted Answer

The answer of Examples of ____include your area of expertise,...

Question 48

Personal promotion aids include ____.&#10;A)public speaking, seminars, and letters of reference&#10;B)flyers, brochures, and banners&#10;C) YouTube, trade shows, and websites&#10;D) blogs, cooking demonstrations, and classified

Accepted Answer

The answer of Personal promotion aids include ____.&#10;A)public speaking, seminars,...

Question 49

A fee for a service is an example of ____.&#10;A)direct costs&#10;B)intangible commodities&#10;C) non-monetary costs&#10;D) tangible costs

Accepted Answer

The answer of A fee for a service is an...

Question 50

Sales promotion generally consists of coupons, free samples, point-of-purchase materials, and____.&#10;A)personal meetings&#10;B)counseling sessions&#10;C) trade catalogs&#10;D) formal presentations to organizations

Accepted Answer

The answer of Sales promotion generally consists of coupons, free...

Question 51

Time, effort, and inconvenience are examples of ____.&#10;A)direct costs&#10;B)intangible commodities&#10;C) non-monetary costs&#10;D) tangible commodities

Accepted Answer

The answer of Time, effort, and inconvenience are examples of...

Question 52

What is a limitation of using television for promotion?&#10;A)low attention&#10;B)creative limitations&#10;C) low cost&#10;D) fleeting exposure

Accepted Answer

The answer of What is a limitation of using television...

Question 53

Which data collection method is recommended as a supplement to mail or telephone surveys?&#10;A)consumer panel&#10;B)focus group&#10;C) Internet survey&#10;D) personal interview

Accepted Answer

The answer of Which data collection method is recommended as...

Question 54

The advantages of using newspapers for promotion include ____.&#10;A)high reach and audience selectivity&#10;B)flexibility and timeliness&#10;C) low cost and long life&#10;D) high reach and personalization

Accepted Answer

The answer of The advantages of using newspapers for promotion...

Question 55

Screening programs for hypertension, hypercholesterolemia, or breast cancer involve____ change.&#10;A)value&#10;B)cognitive&#10;C) behavior&#10;D) action

Accepted Answer

The answer of Screening programs for hypertension, hypercholesterolemia, or breast...

Question 56

The last &#34;P&#34; of the marketing mix is ____.&#10;A)persuade&#10;B)publicity&#10;C) plan&#10;D) promotion

Accepted Answer

The answer of The last &#34;P&#34; of the marketing mix...

Question 57

Which type of change is the easiest to market?&#10;A)value&#10;B)cognitive&#10;C) behavior&#10;D) action

Accepted Answer

The answer of Which type of change is the easiest...

Question 58

Which type of change can be difficult to achieve because it costs the consumer more in terms of personal involvement on a continuing basis?&#10;A)value&#10;B)cognitive&#10;C) behavior&#10;D) action

Accepted Answer

The answer of Which type of change can be difficult...

Question 59

Any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor is referred to as____.&#10;A)public relations&#10;B)sales promotion&#10;C) personal promotion&#10;D) advertising

Accepted Answer

The answer of Any paid form of non personal presentation...

Question 60

Which data collection method is often used to test new products using the same individuals in several tests?&#10;A)consumer panel&#10;B)mail survey&#10;C) personal interview&#10;D) focus group

Accepted Answer

The answer of Which data collection method is often used...

Question 61

&#8203;Matching&#10;a.&#8203;advertising&#10;b.&#8203;brand image&#10;c.branding&#10;d.&#8203;cluster analysis&#10;e.&#8203;competitive edge&#10;f.&#8203;health marketing&#10;g.&#8203;market&#10;h.&#8203;market niche&#10;i.&#8203;market segmentation&#10;j.&#8203;marketing&#10;k.&#8203;marketing mix&#10;l.&#8203;personal promotion/communication&#10;m.&#8203;primary data&#10;n.&#8203;public relations&#10;o.&#8203;PSA&#10;p.&#8203;sales promotion&#10;q.&#8203;secondary data&#10;r.&#8203;social marketing&#10;s.&#8203;SWOT&#10;t.&#8203;target market&#10;&#8203;a situational analysis technique often used in market research

Accepted Answer

The answer of &#8203;Matching&#10;a.&#8203;advertising&#10;b.&#8203;brand image&#10;c.branding&#10;d.&#8203;cluster analysis&#10;e.&#8203;competitive edge&#10;f.&#8203;health marketing&#10;g.&#8203;market&#10;h.&#8203;market niche&#10;i.&#8203;market segmentation&#10;j.&#8203;marketing&#10;k.&#8203;marketing...

Question 62

&#8203;Matching&#10;a.&#8203;advertising&#10;b.&#8203;brand image&#10;c.branding&#10;d.&#8203;cluster analysis&#10;e.&#8203;competitive edge&#10;f.&#8203;health marketing&#10;g.&#8203;market&#10;h.&#8203;market niche&#10;i.&#8203;market segmentation&#10;j.&#8203;marketing&#10;k.&#8203;marketing mix&#10;l.&#8203;personal promotion/communication&#10;m.&#8203;primary data&#10;n.&#8203;public relations&#10;o.&#8203;PSA&#10;p.&#8203;sales promotion&#10;q.&#8203;secondary data&#10;r.&#8203;social marketing&#10;s.&#8203;SWOT&#10;t.&#8203;target market&#10;an organized effort to promote a favorable image of a person or product through news coverage or goodwill

Accepted Answer

The answer of &#8203;Matching&#10;a.&#8203;advertising&#10;b.&#8203;brand image&#10;c.branding&#10;d.&#8203;cluster analysis&#10;e.&#8203;competitive edge&#10;f.&#8203;health marketing&#10;g.&#8203;market&#10;h.&#8203;market niche&#10;i.&#8203;market segmentation&#10;j.&#8203;marketing&#10;k.&#8203;marketing...

Question 63

&#8203;Matching&#10;a.&#8203;advertising&#10;b.&#8203;brand image&#10;c.branding&#10;d.&#8203;cluster analysis&#10;e.&#8203;competitive edge&#10;f.&#8203;health marketing&#10;g.&#8203;market&#10;h.&#8203;market niche&#10;i.&#8203;market segmentation&#10;j.&#8203;marketing&#10;k.&#8203;marketing mix&#10;l.&#8203;personal promotion/communication&#10;m.&#8203;primary data&#10;n.&#8203;public relations&#10;o.&#8203;PSA&#10;p.&#8203;sales promotion&#10;q.&#8203;secondary data&#10;r.&#8203;social marketing&#10;s.&#8203;SWOT&#10;t.&#8203;target market&#10;&#8203;what a product or service stands for and is designed to do

Accepted Answer

The answer of &#8203;Matching&#10;a.&#8203;advertising&#10;b.&#8203;brand image&#10;c.branding&#10;d.&#8203;cluster analysis&#10;e.&#8203;competitive edge&#10;f.&#8203;health marketing&#10;g.&#8203;market&#10;h.&#8203;market niche&#10;i.&#8203;market segmentation&#10;j.&#8203;marketing&#10;k.&#8203;marketing...

Question 64

&#8203;Matching&#10;a.&#8203;advertising&#10;b.&#8203;brand image&#10;c.branding&#10;d.&#8203;cluster analysis&#10;e.&#8203;competitive edge&#10;f.&#8203;health marketing&#10;g.&#8203;market&#10;h.&#8203;market niche&#10;i.&#8203;market segmentation&#10;j.&#8203;marketing&#10;k.&#8203;marketing mix&#10;l.&#8203;personal promotion/communication&#10;m.&#8203;primary data&#10;n.&#8203;public relations&#10;o.&#8203;PSA&#10;p.&#8203;sales promotion&#10;q.&#8203;secondary data&#10;r.&#8203;social marketing&#10;s.&#8203;SWOT&#10;t.&#8203;target market&#10;&#8203;an advantage over others who are in the business, gained through use of business strategies, market research, expert management, new product development, or other sound business techniques

Accepted Answer

The answer of &#8203;Matching&#10;a.&#8203;advertising&#10;b.&#8203;brand image&#10;c.branding&#10;d.&#8203;cluster analysis&#10;e.&#8203;competitive edge&#10;f.&#8203;health marketing&#10;g.&#8203;market&#10;h.&#8203;market niche&#10;i.&#8203;market segmentation&#10;j.&#8203;marketing&#10;k.&#8203;marketing...

Deck 17: Marketing Nutrition and Health Promotion