Question 1

The content of a particular marketing research presentation should be the same, regardless of the composition of the audience, in order to ensure uniform communication.

Accepted Answer

The content of a marketing research presentation should be tailored to the audience in order to effectively communicate the research findings and insights. Different audience members may have different levels of expertise or interests, and the presentation should be customized to meet their needs and expectations. Adopting a one-size-fits-all approach could result in confusion or disengagement from the audience.

Question 2

The audience should have a feel for the reliability of the research results.At least, the audience should know what sample size was involved.

Accepted Answer

It is important for the audience to have an idea about the reliability of research results as well as the sample size involved in the study. This information can help them evaluate the credibility and generalizability of the findings.

Question 3

A presentation should address issues of validity and reliability.

Accepted Answer

Yes, a presentation should address issues of validity (the extent to which a measuring instrument measures what it is supposed to measure) and reliability (the consistency of results obtained from a measuring instrument) to ensure that the information presented is accurate and trustworthy.

Question 4

An appendix can be used to present technical material that would not be appropriate for all members of an audience.

Accepted Answer

An appendix can be used to present technical material that may only be relevant or interesting to a subset of the audience, such as specialists or experts in a particular field. It can provide additional information, data, or details that are not necessary for the main text or presentation but can be helpful for those who want to delve deeper into the topic. An appendix is usually located at the end of a document, report, book, or presentation and is labeled with a separate heading or title.

Question 5

Because some studies are not conducive to tight organization, a research presentation need not always have an introduction, a body, and a summary.

Accepted Answer

A research presentation, regardless of the study's nature, should have a clear structure including an introduction, a body, and a summary to effectively communicate its purpose, findings, and conclusions to the audience.

Question 6

It is advisable to admit to the audience that you are feeling nervous or shaky when starting a presentation.

Accepted Answer

Admitting to being nervous or shaky at the start of a presentation can undermine your credibility and confidence in the eyes of the audience. It's better to try and manage any nerves or anxiety through techniques such as deep breathing or visualization.

Question 7

Adherence to the adage, &#34;Tell the audience what you're going to say, say it, and then tell them what you said,&#34; results in tedious presentations and is not recommended for marketing researchers.

Accepted Answer

This adage is a classic structure for clear communication, often recommended for presentations, including those in marketing research, to ensure the audience understands and remembers the key points.

Question 8

If an audience is motivated by a presentation then the presenter can disrespect the audience's time constraints.

Accepted Answer

Respect for the audience's time constraints is always important, regardless of the audience's level of motivation. Disrespecting their time can result in frustration and the loss of interest in the presentation.

Question 9

A road map to the presentation should be part of the summary.

Accepted Answer

A road map is typically included in the introduction of a presentation to outline the structure and main points, not in the summary.

Question 10

The material to be included in a presentation and the level of that presentation should be dictated only by the methodology of the study.

Accepted Answer

The material to be included in a presentation and the level of that presentation should also be considerate of the audience and their level of knowledge on the subject. It is important to present information in a way that is understandable and relevant to the audience.

Deck 22: Presenting the Results