Deck 20: Sustainable Marketing in the Global Marketplace

Question 1

The 2011 ImagePower Green Brands Survey found that in developed countries, the following barriers toward buying green were mentioned most often for developed countries:

A)Price and poor quality
B)Price and limited selection
C)Poor quality and limited selection
D)Confusing labeling and price
E)Poor quality and confusing labeling

Answer 1

B

Question 2

L'Oreal's "Citizen Day" program to help out local communities worldwide is an illustration of _____

A)Cause-related marketing
B)Responsible marketing
C)Green marketing
D)Global advertising
E)Viral marketing

Answer 2

A

Question 3

In 2008, the following non-US multinational had to pay a multi-billion dollar fine for violating the Foreign Corrupt Practices Act:

A)Siemens
B)Shell
C)BP
D)Sanofi
E)Novartis

Answer 3

A

Question 4

Nestlé's Creating Shared Value does not include the following area

A)Nutrition
B)Water
C)Rural development
D)Urban development
E)Compliance

Question 5

The reason why the Body Shop has no outlets in mainland China is because _____.

A)the large degree of counterfeiting of cosmetics in China
B)cosmetics must be tested on animals in China to get the license to sell them
C)high import duties and taxes for cosmetics
D)high competition in the sustainable cosmetics segment in China
E)discouraging market research findings on Chinese receptivity for ethical cosmetics brands

Question 6

In the context of reputation building through CSR, the negativity effect means that _____.

A)Consumers are of skeptical about the motives of companies
B)Firms overlook the short-term effects of CSR on their profit
C)Consumers place more weight on negative publicity than on positive news
D)Negative news travels faster on the web than positive news
E)Negative news spreads faster online than offline

Question 7

The notion that value judgments ultimately depend on the consumer's culture is referred to as_____.

A)cultural relativism
B)ethical imperialism
C)cultural absolutism
D)cultural myopia
E)ethical relativism

Question 8

The number 1 "green brand" in Interbrand's 2014 ranking was:

A)Toyota
B)Ford
C)HP
D)Danone
E)BMW

Question 9

U.S.firms have complained about the Foreign Corrupt Practices Act for the following reason:

A)It places them at a competitive disadvantage vis-à-vis their foreign rivals
B)It is seldom enforced
C)It has become outdated
D)It only covers corrupt practices outside the United States
E)It has too many loopholes

Question 10

The 2011 ImagePower Green Brands found that in all countries, except _____, consumers sought out products with less packaging.

A)India
B)China
C)Germany
D)United States
E)United Kingdom

Question 11

The "Creating Shared Value" (CSV) Pyramid was created by

A)Unilever
B)Nestle
C)Procter & Gamble
D)Colgate
E)L'Oreal

Question 12

The 2011 ImagePower Green Brands Survey found that Chinese consumers planned to spend:

A)More on green products
B)Less on green products
C)The same on green products as in the past

Question 13

Pepsico's "Water Cellars for Mothers" program to provide safe drinking water in rural areas of China is an illustration of _____

A)Cause-related marketing
B)Responsible marketing
C)Green marketing
D)Global advertising
E)Viral marketing

Question 14

The tendency of people or NGOs to impose their own norms and values on other cultures is sometimes referred to as _____.

A)cultural relativism
B)ethical imperialism
C)cultural absolutism
D)cultural myopia
E)ethical relativism

Question 15

The 2011 ImagePower Green Brands survey found that Chinese consumers favored _____

A)Packaging made from bio-degradable materials
B)Plastic packaging
C)Re-usable packaging
D)Cheaper packaging
E)Recycled packaging

Question 16

The UN Global Compact defines supply chain sustainability as the management of environmental, social, and economic impacts

A)throughout the lifecycles of goods and services
B)of sourcing practices only
C)of product disposal practices
D)of distribution of goods and services
E)of logistics services

Question 17

Among Interbrand's 2014 leading "green brands", four in the top 5 came from the:

A)Pharmaceutical industry
B)Food sector
C)Personal care sector
D)Automobile industry
E)Airlines

Question 18

Evidence that consumers are willing to pay a premium for ethical brands is _____.

A)supportive
B)mixed
C)negative

Question 19

The UN Global Compact's Ten Principles cover

A)human rights
B)labor
C)environment
D)anti-corruption
E)All of the above

Question 20

The European Commission defined corporate social responsibility as a concept whereby _____ in their business operations.

A)social an environmental concerns
B)cultural and environmental concerns
C)political and cultural concerns
D)social and political concerns

Question 21

CRS stands for corporate scientific responsibility.

Question 22

A study released in 2011 by the Food and Agriculture Organization (FAO) revealed that _____ of food produced for human consumption is lost or wasted globally.

A)one-tenth
B)one-fifth
C)one-third
D)fifty percent
E)eighty percent

Question 23

The UN Global Compact's Ten Principles cover forced labor.

Question 24

In the Philippines, Coca-Cola set up a billboard to 'absorb' air pollution that was designed jointly with _____.

A)Oxfam
B)The Asian Development Bank
C)The World Wildlife Fund
D)The Environmental Protection Agency
E)National Geographic

Question 25

To improve health and hygiene standards around the world, Unilever instituted _____.

A)global laundry day
B)global hand washing day
C)global shampooing day
D)global tooth brushing day
E)global face washing day

Question 26

Unilever's "Shakti" program in India was established to _____.

A)encourage people to wash their hands on a daily basis
B)encourage people to brush their teeth at least once daily
C)support small-scale distributors in low-income rural areas
D)support small-scale distributors in large urban areas
E)promote nutritious diets

Question 27

The 2011 ImagePower Green Brands global survey showed that the two biggest challenges for buying green products and services were:

A)high brand loyalty and high prices
B)limited selection of items to choose from and high prices
C)high brand loyalty and limited selection of items
D)confusing labeling and high prices
E)confusing labeling and limited selection of items

Question 28

The UN Global Compact's Ten Principles cover fair wages.

Question 29

To improve health and hygiene standards around the world, Unilever set up _____.

A)a laundry academy
B)a toilet academy
C)a shampooing institution
D)a tooth brushing academy
E)a shower academy

Question 30

The UN Global Compact's Ten Principles cover human rights.

Question 31

Consumers in emerging markets are _____ compared to those in developed countries.

A)more reluctant to pay a price premium for green products
B)more aware of green products
C)less reluctant to pay a price premium for green products
D)less aware of green products
E)more loyal to green product brands

Question 32

To develop a stakeholder engagement program, the first step is to _____.

A)identify the current brand image among stakeholders
B)identify the key competitors
C)manage the expectations of stakeholders
D)develop a market segmentation strategy
E)identify the key stakeholders

Question 33

When deciding on how to cope with a boycott, two of the key dimensions a firm should consider include:

A)the intensity of the boycott and brand loyalty.
B)the intensity of the boycott and the company's visibility.
C)brand loyalty and the company's visibility.
D)competition's response and brand loyalty.
E)competition's response and the intensity of the boycott.

Question 34

Which of the following is not a driver in a company's sustainability strategy _____.

A)nature of the industry
B)company values
C)host country environment
D)home country environment
E)company mission

Question 35

When a brand faces a crisis in key markets like China, one PR expert suggested that the company should respond within _____.

A)One hour
B)Eight hours
C)One week
D)Two weeks
E)One month

Question 36

Pepsico's decision to adopt a global policy to advertise only nutritious products toward children is an example of _____

A)Cause-related marketing
B)Responsible marketing
C)Green marketing
D)Global advertising
E)Viral marketing

Question 37

To implement sustainable supply chain management, the first step a company should take is:

A)Establish goals and specific targets
B)Assessment of scope of the program
C)Communication of the firm's progress
D)Measurement of its performance against sustainability goals
E)Definition of the key sustainability issues

Question 38

To monitor the performance of a sustainability strategy, a company must _____.

A)develop key performance indicators
B)hire an auditing agency
C)engage NGOs
D)audit its supply chain
E)monitor social media

Question 39

Unilever's Sustainable Living Plan has a _____.

A)one-year horizon
B)five-year horizon
C)ten-year horizon
D)twenty-year horizon
E)fifty-year horizon

Question 40

The practice of using marketing communications to make products or services seem more sustainable than they truly are is known as _____.

A)whitewashing
B)greenwashing
C)puffery
D)viral marketing
E)deceptive marketing

Question 41

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is fair profits.

Question 42

The UN Global Compact's Ten Principles cover piracy.

Question 43

One of the most prominent manifestations of corruption is bribery.

Question 44

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is political responsibility.

Question 45

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is fair marketing.

Question 46

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is human rights.

Question 47

North Korea was at the bottom of the list for the perception of the least amount of corruption and graft.

Question 48

Corruption and bribery are the same thing.

Question 49

Corruption (graft) is the abuse of entrusted power by company officials for private gain.

Question 50

A positive CSR image can work as a buffer by reducing the risk of damage to brand reputation in the wake of negative publicity.

Question 51

The Foreign Corrupt Practices Act is a US law so it only applies to US firms.

Question 52

A boycott or significant crisis can be a company's worst nightmare.What are some elements the text outlines for crisis response before, during, and after an event?

Question 53

The UN Global Compact's Ten Principles cover child labor.

Question 54

The United States was at the top of the list for the perception of the least amount of corruption and graft.

Question 55

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is community involvement.

Question 56

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is livable wages.

Question 57

The UN Global Compact's Ten Principles cover environmental responsibility.

Question 58

The UN Global Compact's Ten Principles cover corruption.

Question 59

Cosmetics must be tested on animals in China to get the license to sell them.

Question 60

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is the environment.