Deck 16: Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up

Question 1

Graphics used in a research report should always be interpreted for the reader in the text of the report.

Answer 1

True

Question 2

The purpose of an oral presentation of a research report is to highlight the most important findings of the report.

Answer 2

True

Question 3

Using gestures during presentations is not advisable, as they may impede conveying the intended message.

Answer 3

False

Question 4

Bar charts are ideal when the independent variable is interval-scaled.

Question 5

Qualitative research is highly researcher-dependent, and the researcher should develop clear protocols to demonstrate their reflexivity.

Question 6

When using ratio data, such as sales, prices or salaries, you should begin the bottom of the axis at some value larger than zero.

Question 7

Pie charts are better at communicating information than alternative chart types.

Question 8

A good rule of thumb for an oral presentation of a research report is: 'Tell the audience what you are going to tell them, tell them, and tell them what you just told them.'

Question 9

The body of the research report starts with the current knowledge.

Question 10

In a typical two-stage research report, the research task designed to learn to what extent those opinions are represented in the population is reported in the qualitative stage of the report.

Question 11

The stubheads contain the captions for the columns of the table.

Question 12

The boxheads contain the captions for the rows of the table.

Question 13

Highly technical sections of the research report should be presented in the analysis section of the report.

Question 14

In a typical two-stage research report, the research task designed to find out the range of ideas or general opinions within a target population is reported in the quantitative stage of the report.

Question 15

Any explanations for particular table entries should be stated in source notes.

Question 16

Line graphs are most appropriate when the data are discrete classifications.

Question 17

A research report is an oral presentation and/or written statement used to communicate research results, strategic recommendations and conclusion to management.

Question 18

Research jargon should be used during a research presentation to help to clarify key findings.

Question 19

Reading a prepared script to the audience during a research presentation will ensure the key points are communicated effectively.

Question 20

The purpose of charts in a research report is to translate numbers into a visual form that displays the relationship between the numbers.

Question 21

All of the following materials are included in the appendix of the research report, except:

A) data collection forms.
B) limitations of the research.
C) detailed calculations.
D) comprehensive tables of results.

Question 22

In the communication process, the way in which the message is delivered is known as the:

A) medium.
B) audience.
C) communicator.
D) message.

Question 23

In a typical survey-based research report, limitations of the research are included in which section?

A) Background
B) Previous research
C) Results
D) Conclusions

Question 24

In a typical survey-based research report, problem symptoms that prompted the research are included in which section?

A) Background
B) Method
C) Results
D) Previous research

Question 25

In a typical survey-based research report, information about the other questions arising from the study is included in which section?

A) Previous research
B) Method
C) Background
D) Conclusions

Question 26

In the communication process, the writer of the report is called the:

A) medium.
B) message.
C) communicator.
D) audience.

Question 27

In the communication process, the findings of the research project report are called the:

A) message.
B) audience.
C) feedback.
D) source.

Question 28

Which of the following is not included in the body of the report?

A) background
B) current knowledge
C) raw data
D) results

Question 29

In the communication process, the manager who makes a decision based on the marketing research report is called the:

A) message.
B) source.
C) audience.
D) communicator.

Question 30

In the communication process, a communication that flows from the decision-maker to the communicator is known as:

A) the message.
B) the medium.
C) feedback.
D) the audience.

Question 31

When reporting qualitative analysis, it is crucial that the identified themes in the data are mutually exclusive.

Question 32

Which of the following statements about the purpose of the letter of transmittal is not true? The purpose of the letter of transmittal is to:

A) release the report to the recipient.
B) establish rapport between the reader and the writer.
C) detail the findings of the report.
D) deliver the report to the recipient.

Question 33

Which of the following is the first component of the research report?

A) background
B) current knowledge
C) research methods
D) results

Question 34

In the communication process, 'who', 'says what', 'in what way' and 'to whom' are represented by which of the following?

A) audience; communicator; medium; message
B) audience; medium; message; communicator
C) communicator; message; medium; audience
D) communicator; medium; message; audience

Question 35

When presenting tables in a research report, any explanations or qualifications for particular table entries or sections should be provided in the:

A) source notes.
B) footnotes.
C) stubheads.
D) bannerheads.

Question 36

The participants' feedback on the findings is covered under reporting section of the report.

Question 37

Which of the following is an attractive way of summarising key themes and linking them to sub-themes?

A) concept maps
B) verbatims
C) word clouds
D) graphical aids

Question 38

The coding procedure of the data is covered under data collection section of the report.

Question 39

In a table within a research report, the ___________ contain the captions for the rows of the table, while the ___________ contain the captions for the columns of the table.

A) boxheads; stubheads
B) footnotes; source notes
C) source notes; footnotes
D) stubheads; boxheads

Question 40

When writing a research report, which of the following is not regarded as an effective use of graphic aids?

A) To clarify complex points or emphasise a message
B) To explain to the reader what conclusions should be drawn from any tables or pictures
C) To make them an integral part of the text
D) To provide detailed explanations of a simple chart or table

Question 41

Which of the following statements about charts is not true?

A) Pie charts are popular, but they are not informative.
B) Line graphs are useful for showing the relationship of one variable to another.
C) Bar charts show changes in the value of a dependent variable at continuous intervals of the independent variable.
D) Charts are subject to distortion, whether unintentional or deliberate.

Question 42

Which of the following statements about tables is not true?

A) They are most useful for presenting numerical information.
B) They allow a writer to point out significant features without getting bogged down in detail.
C) Comprehensive tables should be included in the body of the report.
D) Short summary tables should be presented in the body of the report.

Question 43

The purpose of including a chart title is to:

A) explain the various quantities being graphed.
B) allow for easy reference from the text.
C) describe the contents of the chart.
D) acknowledge any secondary sources for the data.

Question 44

A qualitative research report should include all of the following items, except:

A) the data collection setting.
B) the interview or focus group protocol.
C) the personal opinions of the researcher.
D) the methodological orientation underpinning the study.

Question 45

Which type of graph shows the relationships of more than one dependent variable to the independent variable?

A) Simple line graph
B) Multiple line graph
C) Bar chart
D) Pie chart

Question 46

Bar charts are ideal when the independent variable is:

A) ordinal.
B) ratio.
C) interval.
D) metric.

Question 47

Which of the following is a key tip for presenting introduction in oral presentation?

A) Don't open up with a string of stats.
B) Minimise jargons.
C) Give your audience a call to action.
D) Keep graphs visually clear.

Question 48

Line graphs are useful for:

A) showing the association between nominal-scaled data.
B) showing the relationship between interval-scaled data.
C) showing how various groups differ from each other.
D) showing linkages between categories and percentages.

Question 49

Minimising the decoration in a graphic aid presented in a report so that the graph communicates information well is known as maximising the:

A) data to lines ratio.
B) data to ink ratio.
C) data to decoration ratio.
D) data to presentation ratio.

Question 50

In a typical line graph, the ___________ variable is shown on the vertical y-axis and the ___________ variable is shown on the horizontal x-axis.

A) dependent; independent
B) ratio; nominal
C) independent; dependent
D) nominal; ratio