Deck 9: Questionnaire Design

Question 1

When developing a questionnaire, it is important to specifically focus on questions that will elicit interesting information.

Answer 1

False

Question 2

Questionnaire wording and sequence influence the accuracy of the questionnaire.

Answer 2

True

Question 3

When developing dichotomous or multiple-choice alternatives, the framing of the response alternatives should be mutually exclusive.

Answer 3

True

Question 4

Decisions made during the early stages of the research process have minimal influence on the questionnaire design.

Question 5

A question that poses some problem and asks the respondent to answer in their own words is called closed-ended response question.

Question 6

Personal interviews are best for collecting information about sensitive issues, such as health and depression.

Question 7

Loading questions are significant source of bias in question wording.

Question 8

A question in which the respondent is given specific, limited alternative responses to choose from is called as closed-response question.

Question 9

Cost of administering open-ended questions is higher.

Question 10

One way to deal with sensitive issues when designing a questionnaire is to hide sensitive question between less sensitive question.

Question 11

Attitude rating scales, such as the Likert scale and the semantic differential, are considered open-response questions, as they allow respondents to indicate their responses along the scale.

Question 12

One advantage of open-ended response questions is that the answers are free from interviewer bias.

Question 13

Open-ended response questions are valuable in causal research design.

Question 14

Type of survey often depends upon the type of respondents.

Question 15

Fixed-alternative questions are most useful when a researcher is unsure of the potential responses to a question.

Question 16

Good layout in questionnaires is crucial in mail and internet questionnaires, but not important for personal and telephone interviews.

Question 17

The checklist question requires the respondent to choose only one response from among the possible alternatives listed.

Question 18

A branch question can be used to obtain information that respondents may be reluctant to provide.

Question 19

Layout is extremely important when questionnaires are long or require the respondent to provide a large amount of information.

Question 20

Hypotheses are often used to determine what information needs to be collected via a questionnaire in causal research.

Question 21

Which type of question is the following? What comes to your mind when you look at Coles supermarket advertisement?

A) Closed-ended
B) Open-ended
C) Sensitive
D) Fixed alternative

Question 22

In light of the current water shortage crisis affecting farmers, it would be in the public's interest to offer interest-free loans to farmers.  Strongly agree  Agree  Disagree  Strongly disagree
The above is an example of which type of question?

A) Counterbiasing
B) Leading
C) Double-barrelled
D) Loaded

Question 23

Which type of question is the following? Between you and your husband, who does the housework over and above that done by any hired help?

A) Double-barrelled
B) Counter-bias
C) Loaded
D) Assumption

Question 24

Pop-up boxes are message boxes that can be used to highlight important information.

Question 25

Less skill is required as an interviewer when using fixed-alternative questions.

Question 26

A funnel technique involves asking specific questions before asking about broader issues.

Question 27

One of the most common reasons for using pop-up boxes in an internet questionnaire is to control the flow of the questionnaire.

Question 28

Which of the following questionnaire design techniques is most appropriate to address potential bias that is due to order?

A) Counterbiasing technique
B) Split-ballot technique
C) Funnel technique
D) Branching technique

Question 29

Do you own a mobile phone?  Yes  No
The above is an example of which type of question?

A) Checklist
B) Simple-dichotomy
C) Frequency-determination
D) Determinant-choice

Question 30

All of the following solutions are appropriate for rectifying questionnaire items that appear to use ambiguous wording, except:

A) using fewer and simpler words.
B) using memory prompt.
C) using concrete terminology.
D) using pretesting.

Question 31

Pretesting the questionnaire on a group of respondents who are similar to the target market can help the researcher to determine if respondents have difficulty understanding any of the questions.

Question 32

I feel capable of handling myself in most social situations.  Agree  Disagree
The above is an example of which type of question?

A) Loaded
B) Leading
C) Pivot
D) Double-barrelled

Question 33

Do you think it is right for the government to increase property tax and deprive many people the chance of owning a house or unit? The above is an example of which type of question?

A) Double-barrelled
B) Loaded
C) Split-ballot
D) Counterbiasing

Question 34

In an internet questionnaire, a space-saving device that allows the researcher to provide a list of responses that are hidden from view until they are needed is called a pop-up box.

Question 35

Asking general questions before specific questions in order to obtain unbiased responses is called:

A) Funnel technique
B) Counter-balance
C) Fixed-alternative
D) Determinant-choice

Question 36

The paging layout format (going from screen to screen) on an internet questionnaire greatly facilitates skip patterns.

Question 37

Open-ended questions should only be used when conducting exploratory research.

Question 38

When a researcher is unaware of the potential answers, fixed-alternative questions should not be used.

Question 39

Drop-down boxes are boxes in which respondents type their responses to open-ended questions.

Question 40

'How do you normally spend your free time - for example, by reading or watching television?' is an example of which type of question?

A) Loaded
B) Pivot
C) Filter
D) Leading

Question 41

The process of asking general questions before asking about specific issues in order to elicit unbiased responses is known as the:

A) funnel technique.
B) split-ballot technique.
C) anchoring technique.
D) counterbiasing technique.

Question 42

From which subsequent questions are evaluated by the respondents is known as a(n):

A) loaded effect.
B) filter effect.
C) pretest effect.
D) anchoring effect.

Question 43

What type of question should be used to minimise the chance of asking questions that are inapplicable?

A) Anchoring
B) Pivot
C) Loaded
D) Filter

Question 44

A question that may induce bias because it covers two issues at once is called:

A) Ambiguous
B) Anchor
C) Double-barrelled
D) Counter-bias

Question 45

In political elections for candidates who are not well known by many voters, such as judges, it frequently happens that the candidate who is listed first on the ballot receives the most votes. This is an example of a(n):

A) filter bias.
B) pivot bias.
C) order bias.
D) split-ballot bias.

Question 46

The procedure used in questionnaire design that allows the researcher to understand the respondent's frame of reference before asking more specific questions is known as the:

A) pretest technique.
B) filter technique.
C) split-ballot technique.
D) funnel technique.

Question 47

A tabulation of the results of a pretest to help determine whether the questionnaire will meet the research objectives is known as a(n):

A) error trapping tabulation.
B) preliminary tabulation.
C) interactive tabulation.
D) status tabulation.

Question 48

Software programs that allow answers from previous questions to be inserted into unfolding questions are known as:

A) forced-answering software.
B) error-trapping software.
C) variable-piping software.
D) back-filling software.

Question 49

What are the most salient attributes in your evaluation of the major banks in Australia? The above question has a wording issue with:

A) anchoring.
B) complexity.
C) telescoping.
D) ambiguity.

Question 50

'Some people have the time to brush three times daily; others do not. How often did you brush your teeth yesterday?' The statement that precedes the question is known as a(n):

A) filtering statement.
B) counterbiasing statement.
C) double-barrelled statement.
D) anchoring statement.

Question 51

Asking respondents to select all the cafés they have visited on the University campus is an example of a:

A) dichotomous-alternative question.
B) determinant-choice question.
C) multiple-choice question.
D) checklist question.

Question 52

'Do you ever have a problem with your mobile phone provider? - Yes - No' is an example of a(n):

A) filter question.
B) loaded question.
C) leading question.
D) anchoring question.

Question 53

What degree of durability do you prefer in your point-of-purchase advertising? The above question is flawed because it is:

A) making an assumption.
B) ambiguous.
C) burdensome.
D) loaded.

Question 54

'Should Myer continue with its excellent gift-wrapping program?' is an example of a(n):

A) assumption.
B) leading question.
C) Counter-bias.
D) burdensome question.

Question 55

_________ occurs when respondents believe that events in the past happened more recently than they actually did.

A) Telescoping
B) Anchoring
C) Filtering
D) Squishing

Question 56

?_________________ can be solved using concrete terminology.

A) Ambiguous wording
B) Items' complexity
C) Double-barrelled items
D) Items' assumption

Question 57

Which of the following questions is not typically asked when pretesting a questionnaire?

A) Can the questionnaire format be followed by the interviewer?
B) Are several questions needed instead of one?
C) Are the questions clear and easy to understand?
D) Does the questionnaire flow naturally and conversationally?

Question 58

Suppose that half of a group of respondents are asked to agree or disagree with the statement, 'Australian-made cars are cheaper to maintain than imported cars,' while the other half are asked to agree or disagree with the statement, 'Imported cars are cheaper to maintain than Australian-made cars.' This is an example of a:

A) branch technique.
B) filter technique.
C) double-barrelled technique.
D) split-ballot technique.