Deck 16: Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up

Question 1

The purpose of charts in a research report is to translate numbers into a visual form that displays the relationship between the numbers.

Answer 1

True

Question 2

Any explanations for particular table entries should be stated in source notes.

Answer 2

False

Question 3

In a typical two-stage research report, the research task designed to find out the range of ideas or general opinions within a target population is reported in the quantitative stage of the report.

Answer 3

False

Question 4

Qualitative research is highly researcher-dependent, and the researcher should develop clear protocols to demonstrate their reflexivity.

Question 5

Pie charts are better at communicating information than alternative chart types.

Question 6

The stubheads contain the captions for the columns of the table.

Question 7

Bar charts are ideal when the independent variable is interval-scaled.

Question 8

When using ratio data, such as sales, prices or salaries, you should begin the bottom of the axis at some value larger than zero.

Question 9

Graphics used in a research report should always be interpreted for the reader in the text of the report.

Question 10

Reading a prepared script to the audience during a research presentation will ensure the key points are communicated effectively.

Question 11

In the communications process, the audience decodes the message according to the communicator's fields of experience.

Question 12

Line graphs are most appropriate when the data are discrete classifications.

Question 13

Highly technical sections of the research report should be presented in the analysis section of the report.

Question 14

Using gestures during presentations is not advisable, as they may impede conveying the intended message.

Question 15

A research project is considered effective when it is well-designed, the data is carefully obtained and analysed by sophisticated statistical methods, and important conclusions are reached.

Question 16

Research jargon should be used during a research presentation to help to clarify key findings.

Question 17

The purpose of an oral presentation of a research report is to highlight the most important findings of the report.

Question 18

A good rule of thumb for an oral presentation of a research report is: 'Tell the audience what you are going to tell them, tell them, and tell them what you just told them.'

Question 19

In a typical two-stage research report, the research task designed to learn to what extent those opinions are represented in the population is reported in the qualitative stage of the report.

Question 20

The boxheads contain the captions for the rows of the table.

Question 21

Which of the following is not included in the summary of the research report?

A) The objectives of the report
B) The method(s) used and major results
C) Conclusions and results interpretation
D) Data collection forms

Question 22

When presenting tables in a research report, any explanations or qualifications for particular table entries or sections should be provided in the:

A) source notes.
B) footnotes.
C) stubheads.
D) bannerheads.

Question 23

In the communication process, the way in which the message is delivered is known as the:

A) medium.
B) audience.
C) communicator.
D) message.

Question 24

In a typical survey-based research report, information about the other questions arising from the study is included in which section?

A) Previous research
B) Method
C) Background
D) Conclusions

Question 25

In a table within a research report, the ___________ contain the captions for the rows of the table, while the ___________ contain the captions for the columns of the table.

A) boxheads; stubheads
B) footnotes; source notes
C) source notes; footnotes
D) stubheads; boxheads

Question 26

In the communication process, the manager who makes a decision based on the marketing research report is called the:

A) message.
B) source.
C) audience.
D) communicator.

Question 27

When writing a research report, which of the following is not regarded as an effective use of graphic aids?

A) To clarify complex points or emphasise a message
B) To explain to the reader what conclusions should be drawn from any tables or pictures
C) To make them an integral part of the text
D) To provide detailed explanations of a simple chart or table

Question 28

Which of the following statements about the purpose of the letter of transmittal is not true? The purpose of the letter of transmittal is to:

A) release the report to the recipient.
B) establish rapport between the reader and the writer.
C) detail the findings of the report.
D) deliver the report to the recipient.

Question 29

A qualitative research report should identify any prior or existing relationships between the researcher(s) and the participant(s).

Question 30

In a typical survey-based research report, problem symptoms that prompted the research are included in which section?

A) Background
B) Method
C) Results
D) Previous research

Question 31

In a typical survey-based research report, information about the sampling frame is included in which section?

A) Previous research
B) Method
C) Results
D) Conclusions

Question 32

When reporting qualitative analysis, it is crucial that the identified themes in the data are mutually exclusive.

Question 33

In the communication process, 'who', 'says what', 'in what way' and 'to whom' are represented by which of the following?

A) audience; communicator; medium; message
B) audience; medium; message; communicator
C) communicator; message; medium; audience
D) communicator; medium; message; audience

Question 34

All of the following materials are included in the appendix of the research report, except:

A) data collection forms.
B) limitations of the research.
C) detailed calculations.
D) comprehensive tables of results.

Question 35

In the communication process, a communication that flows from the decision-maker to the communicator is known as:

A) the message.
B) the medium.
C) feedback.
D) the audience.

Question 36

In a typical survey-based research report, limitations of the research are included in which section?

A) Background
B) Previous research
C) Results
D) Conclusions

Question 37

Regardless of the way you arrange and present qualitative research findings, it is important to include several different quotes from participants to illustrate each of your themes.

Question 38

Which of the following is not included in the background section of the research report?

A) The nature of the problem
B) Whom the report is being written for
C) The research method undertaken
D) What prompted the research

Question 39

In the communication process, the writer of the report is called the:

A) medium.
B) message.
C) communicator.
D) audience.

Question 40

In the communication process, the findings of the research project report are called the:

A) message.
B) audience.
C) feedback.
D) source.

Question 41

Minimising the decoration in a graphic aid presented in a report so that the graph communicates information well is known as maximising the:

A) data to lines ratio.
B) data to ink ratio.
C) data to decoration ratio.
D) data to presentation ratio.

Question 42

In the communication process, the ____________ is the writer of the research report.

Question 43

In the communication process, the written report is known as the ______.

Question 44

The purpose of including a chart title is to:

A) explain the various quantities being graphed.
B) allow for easy reference from the text.
C) describe the contents of the chart.
D) acknowledge any secondary sources for the data.

Question 45

In the communication process, the receiver of the research report is known as the ________.

Question 46

Which of the following statements about tables is not true?

A) They are most useful for presenting numerical information.
B) They allow a writer to point out significant features without getting bogged down in detail.
C) Comprehensive tables should be included in the body of the report.
D) Short summary tables should be presented in the body of the report.

Question 47

In the communication process, a communication that flows from the audience to the communicator is known as ________.

Question 48

Line graphs are useful for:

A) showing the association between nominal-scaled data.
B) showing the relationship between interval-scaled data.
C) showing how various groups differ from each other.
D) showing linkages between categories and percentages.

Question 49

In a research report, the __________ section serves to place the research in context.

Question 50

Which type of graph shows the relationships of more than one dependent variable to the independent variable?

A) Simple line graph
B) Multiple line graph
C) Bar chart
D) Pie chart

Question 51

Which of the following statements about charts is not true?

A) Pie charts are popular, but they are not informative.
B) Line graphs are useful for showing the relationship of one variable to another.
C) Bar charts show changes in the value of a dependent variable at continuous intervals of the independent variable.
D) Charts are subject to distortion, whether unintentional or deliberate.

Question 52

A qualitative research report should include all of the following items, except:

A) the data collection setting.
B) the interview or focus group protocol.
C) the personal opinions of the researcher.
D) the methodological orientation underpinning the study.

Question 53

In the communication process, the findings of the research report are known as the _______.

Question 54

Bar charts are ideal when the independent variable is:

A) ordinal.
B) ratio.
C) interval.
D) metric.

Question 55

Axes, labels and scale numbers that are included on a chart are known as ___________ _______.

Question 56

An oral or written statement of the results of the research study, its strategic recommendations and its other conclusions presented to a specific audience is known as the ________ ______.

Question 57

In a typical line graph, the ___________ variable is shown on the vertical y-axis and the ___________ variable is shown on the horizontal x-axis.

A) dependent; independent
B) ratio; nominal
C) independent; dependent
D) nominal; ratio

Question 58

In the communication process, as communicators send a message, they ______ it in terms that make sense to them based on their fields of experience.

Question 59

The purpose of presenting research orally is to highlight the most important findings and:

A) to allow the client the opportunity to clarify any ambiguous issues.
B) to provide the client with a strategic plan to implement the research findings.
C) to explain the statistical analysis approach in detail so it is well understood.
D) to ensure the client understands the research terminology used throughout the report.

Question 60

The arrangement of the parts needed to create a good report is known as the ______ ______.

Question 61

The key to effective presentation is ___________.

Question 62

______ are most useful for presenting numerical information, whereas ______ translate numerical information into visual forms so that relationships may be easily grasped.

Question 63

To demonstrate ___________, the qualitative researcher should develop very clear protocols for conducting research, and reporting their processes and results.

Question 64

If a table is based on material from one or more secondary sources, rather than new data generated by the project, it should be acknowledged in the form of ______ _____.

Question 65

Bar charts show changes in the value of a dependent variable at ________ intervals of the independent variable.

Question 66

When presenting statistical results generated from statistical packages for example, SPSS) in the written report, it is useful to remove any __________ information.

Question 67

In a standard survey-based research report, information about the procedures is included in the ______ section of the report.

Question 68

The ________ of the chart, which is independent of the text, should be described in the title.

Question 69

When reporting the results of a focus group, it is important to record not only _________ among participants but also to recognise _______ from the majority opinion.

Question 70

In a line graph, all variables should be ________ or _____ scaled.

Question 71

____________ is an approach to presenting qualitative data findings as a narrative.

Question 72

In a table, the captions for the rows of the table are known as _________.

Question 73

The diagrams used in a research report that are used to clarify complex points or emphasise a message are known as _______ ____.

Question 74

When generating charts in reports, beginning the vertical scale at some value larger than zero is likely to introduce __________.

Question 75

In a table, any explanations or qualifications for particular table entries or sections are placed in _________.

Question 76

The process in which the researcher recontacts the decision-maker and/or client after the latter has had a chance to review the report is known as ________ _________.

Question 77

In a table, the captions for the columns of the table are known as ___________.

Question 78

The body of the report should include only _______ tables, while _____________ tables should be placed in the report's appendices.

Question 79

In a standard survey-based research report, information on activities that could have been done differently or better is included in the ___________ section of the report.

Question 80

____ ______ are useful for showing the relationship between two continuous variables.