Deck 1: The Reading and Writing Connection

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Question
Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
1 Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
 2The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and  even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
Which of the following describes the organizational pattern of the two paragraphs?​

A) ​Listing
B) ​Persuading
C) ​Defining
D) ​Contrasting
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Question
Reading is a way to make contact with new ideas.
Question
Reading and writing work best when considered as chores to be done quickly.
Question
​"Subject" is defined as ______.

A) ​the name of the course requiring the writing assignment.
B) ​the person, idea, event, or object being discussed or described.
C) ​the topic sentence of the paragraph supporting the main idea.
D) ​the primary character in a story.
Question
"Nutshelling" summarizes the importance of a reading in one sentence.
Question
​ You are writing an essay on how to study for final exams. Order these supporting details in a logical pattern.

A)Finish your study session in enough time to get a good night's rest.
B)Organize the books, notes, and study materials you need to review.
C)Take breaks during your study session to avoid becoming fatigued.
D)To begin, find a comfortable and quiet place to study.
Question
"Audience" is defined as _____.​

A) ​the sphere of influence motivating an author to write about a topic.
B) ​the main idea of the text.
C) ​the intended readership for printed material.
D) ​the people who are specifically mentioned in an article or essay.
Question
When you "write to share learning" you are your main audience.​
Question
Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
1 Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
 2The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and  even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
What is the subject of the passage?​

A) ​The positive role of the Internet
B) ​The negative impact of the Internet
C) ​Public relations and the Internet
D) ​Public relations and its influence on business
Question
Write the words that make the acronym STRAP (as in STRAP Strategy).
S = ____________
T = ____________
R = ____________
A = ____________
P = ____________​
Question
According to the Writing Spectrum, rank the following forms of writing in order from the most casual to the most formal ​

A)Persuasive Paragraphs and Essays
B)Blogs
C)Research Reports
D)Text Messages
Question
Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
1 Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
 2The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and  even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
​What is the purpose of the passage?

A) ​To explain the role of public relations in managing the Internet
B) ​To convince the reader that the Internet is dangerous
C) ​To entertain the reader with anecdotes about disgruntled customers
D) ​To reveal the hidden world of Internet pranksters
Question
"Role" is defined as _____.​

A) ​the main purpose of a piece of professional writing.
B) ​the position the writer assumes (i.e. student, expert, or critic).
C) ​a type of audience member who pretends to be an expert on a subject.
D) ​the resolution of a character in a story.
Question
At different points in the writing process, you should get feedback from ______.​

A) ​your classmates
B) ​writing tutors
C) ​your instructor
D) ​all of the above
Question
Choose the sentence below that includes the vocabulary and tone most appropriate for an academic text.​

A) ​How kids learn to talk is a big debate in the research world.
B) ​Language acquisition in children is a key area of study in the field of linguistics.
C) ​It is truly amazing and exciting to watch babies learn to say "Mama"!
D) ​I remember when my little sister first learned how to put two words together in a sentence.
Question
Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
1 Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
 2The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and  even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
Which of the following describes the author's voice?​

A) ​angry, bitter
B) ​sarcastic, arrogant
C) ​informative, honest
D) ​excited, enthusiastic
Question
"Type" is defined as _____.​

A) ​the form of a reading selection or piece of writing (i.e. textbook chapters, essays, reports, summaries, and blogs).
B) ​the font size of an article or essay.
C) ​the kind of person being targeted by a particular writing (i.e. introvert, extrovert, etc.).
D) ​the tone of the author.
Question
"Purpose" is defined as ______.​

A) ​the specific reason for the reading or writing (i.e., to inform, persuade, or share).
B) ​the tone of an essay or article.
C) ​the credibility of the author in regards to the material being read or written.
D) ​the attitude of the author.
Question
"Writing to share learning" includes proofreading and editing.​
Question
Match the following terms with the appropriate boxes of the Line Diagram.
Match the following terms with the appropriate boxes of the Line Diagram.   A. Vacation Destinations B. Romantic Cities C. Families<div style=padding-top: 35px>
A. Vacation Destinations
B. Romantic Cities
C. Families
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Deck 1: The Reading and Writing Connection
1
Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
1 Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
 2The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and  even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
Which of the following describes the organizational pattern of the two paragraphs?​

A) ​Listing
B) ​Persuading
C) ​Defining
D) ​Contrasting
D
2
Reading is a way to make contact with new ideas.
True
3
Reading and writing work best when considered as chores to be done quickly.
False
4
​"Subject" is defined as ______.

A) ​the name of the course requiring the writing assignment.
B) ​the person, idea, event, or object being discussed or described.
C) ​the topic sentence of the paragraph supporting the main idea.
D) ​the primary character in a story.
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5
"Nutshelling" summarizes the importance of a reading in one sentence.
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
k this deck
6
​ You are writing an essay on how to study for final exams. Order these supporting details in a logical pattern.

A)Finish your study session in enough time to get a good night's rest.
B)Organize the books, notes, and study materials you need to review.
C)Take breaks during your study session to avoid becoming fatigued.
D)To begin, find a comfortable and quiet place to study.
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
k this deck
7
"Audience" is defined as _____.​

A) ​the sphere of influence motivating an author to write about a topic.
B) ​the main idea of the text.
C) ​the intended readership for printed material.
D) ​the people who are specifically mentioned in an article or essay.
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
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8
When you "write to share learning" you are your main audience.​
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
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9
Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
1 Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
 2The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and  even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
What is the subject of the passage?​

A) ​The positive role of the Internet
B) ​The negative impact of the Internet
C) ​Public relations and the Internet
D) ​Public relations and its influence on business
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
k this deck
10
Write the words that make the acronym STRAP (as in STRAP Strategy).
S = ____________
T = ____________
R = ____________
A = ____________
P = ____________​
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
k this deck
11
According to the Writing Spectrum, rank the following forms of writing in order from the most casual to the most formal ​

A)Persuasive Paragraphs and Essays
B)Blogs
C)Research Reports
D)Text Messages
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
k this deck
12
Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
1 Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
 2The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and  even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
​What is the purpose of the passage?

A) ​To explain the role of public relations in managing the Internet
B) ​To convince the reader that the Internet is dangerous
C) ​To entertain the reader with anecdotes about disgruntled customers
D) ​To reveal the hidden world of Internet pranksters
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
k this deck
13
"Role" is defined as _____.​

A) ​the main purpose of a piece of professional writing.
B) ​the position the writer assumes (i.e. student, expert, or critic).
C) ​a type of audience member who pretends to be an expert on a subject.
D) ​the resolution of a character in a story.
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
k this deck
14
At different points in the writing process, you should get feedback from ______.​

A) ​your classmates
B) ​writing tutors
C) ​your instructor
D) ​all of the above
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
k this deck
15
Choose the sentence below that includes the vocabulary and tone most appropriate for an academic text.​

A) ​How kids learn to talk is a big debate in the research world.
B) ​Language acquisition in children is a key area of study in the field of linguistics.
C) ​It is truly amazing and exciting to watch babies learn to say "Mama"!
D) ​I remember when my little sister first learned how to put two words together in a sentence.
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
k this deck
16
Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
1 Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
 2The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and  even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
Which of the following describes the author's voice?​

A) ​angry, bitter
B) ​sarcastic, arrogant
C) ​informative, honest
D) ​excited, enthusiastic
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
k this deck
17
"Type" is defined as _____.​

A) ​the form of a reading selection or piece of writing (i.e. textbook chapters, essays, reports, summaries, and blogs).
B) ​the font size of an article or essay.
C) ​the kind of person being targeted by a particular writing (i.e. introvert, extrovert, etc.).
D) ​the tone of the author.
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
k this deck
18
"Purpose" is defined as ______.​

A) ​the specific reason for the reading or writing (i.e., to inform, persuade, or share).
B) ​the tone of an essay or article.
C) ​the credibility of the author in regards to the material being read or written.
D) ​the attitude of the author.
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
k this deck
19
"Writing to share learning" includes proofreading and editing.​
Unlock Deck
Unlock for access to all 20 flashcards in this deck.
Unlock Deck
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20
Match the following terms with the appropriate boxes of the Line Diagram.
Match the following terms with the appropriate boxes of the Line Diagram.   A. Vacation Destinations B. Romantic Cities C. Families
A. Vacation Destinations
B. Romantic Cities
C. Families
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Unlock for access to all 20 flashcards in this deck.
Unlock Deck
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Unlock Deck
Unlock for access to all 20 flashcards in this deck.