Deck 8: Proportional Systems and the Grid

Question 1

When designing a brochure system, what is one main goal?

Answer 1

Students' answers may vary, but they should indicate the importance of each brochure being able to stand alone as a strong individual piece as well as graphically belonging to the other brochures.

Question 2

What is the rule of thirds?

Answer 2

The rule of thirds, which is often used by painters, photographers, and designers, is a compositional technique that uses asymmetry to create visual interest and balance.

Question 3

Design studio Rizco is concerned with sustainable design. What do you know about sustainable design?

Answer 3

Answers will vary but should show an understanding of sustainable design.

Question 4

Chunking is a technique related to modularity in graphic design, where content is split or grouped into chunks. What is the aim of chunking content?

Question 5

When designing a brochure or brochure system, which of the following issues need to be addressed?

A) Combining text and images on every panel
B) Dedicating panels to only text or images
C) Considering a modular-oriented grid for flexibility
D) Being mindful of rhythm and pacing across panels
E) Designing panels with a sense of flow from one panel to another by considering alignments, contrasting, and repeating elements to establish continuity across surfaces or panels
F) Utilizing a type family and a limited color palette to maintain unity
G) All of these are correct

Question 6

What roles does proportion play in graphic design?

Question 7

In graphic design, what is modularity?

Question 8

What are some of the main considerations when designing a brochure? Select all that apply.

A) Determining how the brochure system will work with the existing visual identity system
B) Seeing and understanding the kind of content
C) Determining how to communicate with clarity, a comprehensible hierarchy, and impact
D) Choosing the paper first and then the content
E) Determining how the brochures function in context (how they are distributed, seen, and used)
F) Determining the budget after the design

Question 9

Grids underlie the structure of multipage designs-books, magazines, brochures,  and desktop, tablet and mobile websites. Why do designers employ a grid?

Question 10

What are the Fibonacci numbers?