Deck 7: Composition

Question 1

What are some considerations for determining margins?

Answer 1

Answers will vary; however, considerations may include the following:
The content and how the width and proportions of the margins can best present it
How white space in the form of margins increases readability
Designing the proportions of the margins to produce harmony, balance, and stability (usually that means more margin at the bottom)
Whether symmetrical versus asymmetrical margins function best and have more impact

Question 2

Why is contrast necessary?

Answer 2

Designers use contrast to create visual interest and differentiate graphic elements from one another as well as to compare dissimilar elements.

Question 3

How do you create balance in an asymmetric composition?

Answer 3

In an asymmetrical composition, you arrange forms to counterbalance each other's visual weight without mirroring opposite visual weight and positioning.

Question 4

What's the difference between a closed and open composition?

Question 5

What are three basic ways to drive visual communication? Explain each.

Question 6

Define composition.

Question 7

What are some questions to consider when integrating type and image? Select all that apply.

A) Will the type and images share characteristics?
B) Will the type and images contrast in style of visualization and\or form?
C) Will the type drive the composition?
D) Will the image drive the composition?
E) Will type and images be purely decorative?
F) Will one be the star and the other the supporting player?

Question 8

How does the format play a role in composition?

A) You compose all graphic elements in response to the edges or outermost boundaries of any print or digital page.
B) The format is merely the end of the graphic space.
C) The format is not a factor in the compositional structure.

Question 9

What does M.E.N.T. stand for?

Question 10

What's the midline?