Deck 13: Appendix Html Special Feature Attracting Visitors to Your Web Site

Question 1

The only way to be completely sure that a Web site uses frames is to apply the frames filter.

Answer 1

True

Question 2

Only the topmost Web page in a frameset can be viewed independently in the browser as well as within the frameset.

Answer 2

True

Question 3

____ contains trusted public information regarding Internet domain name registration services.

A) The W3C
B) InterNIC
C) The NSF
D) DNS

Answer 3

B

Question 4

Publishing your Web site means transferring your files to the Web server.

Question 5

____ is the process of improving the amount of traffic that you get on your Web site.

A) URL management
B) Web optimization
C) HTMLx
D) SEO

Question 6

A ____ name is the server name portion of the URL.

A) domain
B) target
C) machine
D) path

Question 7

Optimizing a Web site involves editing the content and HTML in the Web page to increase its relevance to specific keywords and to remove barriers to the page indexing functions of search engines.

Question 8

The ____ is a compressed format that allows computers to display and manipulate text.

A) SEO
B) W3C
C) UTF
D) FTP

Question 9

A(n) ____ is a rectangular area of a Web page in which a separate Web page can be displayed.

A) index
B) layout
C) frame
D) applet

Question 10

One way to advertise your Web site is to negotiate reciprocal links in which you agree to link to a Web site if they agree to link to your Web site.

Question 11

A Web site is an active marketing tool.

Question 12

____ Web hosting is less expensive than other options because you do not have to pay for a dedicated server to host just your Web site.

A) SEO
B) Optimized
C) Virtual
D) Indexed

Question 13

Visitors often look at the description in the meta tag to determine whether they want to click that particular link (or URL) from the list of URLs that the search engine displays.

Question 14

The W3C is responsible for managing and coordinating the Domain Name System to ensure that every Internet address is unique, and that all users of the Internet can find all valid addresses.

Question 15

UTF-16 is the preferred encoding standard for Web pages, e-mail, and other applications.

Question 16

Search engines use meta tag descriptions to find your Web pages, while they display meta tag keywords next to the respective Web page URLs.

Question 17

Frame layouts can be designed in a variety of ways.

Question 18

There are currently six companies that provide Web hosting services.

Question 19

It is a good idea to register your site with search engines that specialize in subject matter related to your Web site.

Question 20

All the frames in a frameset must have the same attributes, such as border, scrolling, the ability to resize, etc.

Question 21

The document type to use with frames is Transitional.

Question 22

One way to convert from a frame structure is to copy the static portion of the Web page to all the pages in the Web site.

Question 23

The frame ____ file tells the browser what frames to display and structures the frame layout.

A) structure
B) definition
C) skeleton
D) layout

Question 24

The frameborder attribute of the frame tag turns frame orders on or off (with a value of "on" or "off").

Question 25

Which of the following is NOT an attribute of the frame tag?

A) cols
B) marginwidth
C) frameborder
D) src

Question 26

The only problem with the use of frames relates to the recommendations made by the standards of the Americans with Disabilities Act.

Question 27

The src attribute of the frame tag indicates the Web page or other file to be displayed in the frame.

Question 28

Each frame in a frameset can contain at most two Web pages at the same time.

Question 29

The ____ standards recommend that frames not be used for Web sites.

A) XHTML
B) NSF
C) HTML 5
D) ADA