Deck 3: The Environment of Marketing Strategy

Question 1

Environmental assessment involves the acquisition and use of information about events, trends, and relationships in the environment.

Answer 1

False

Question 2

The decline in buying power when prices rise faster than income is called inflation.

Answer 2

True

Question 3

By the end of this decade, healthcare spending will reach almost 50% of the U.S. gross domestic product (GDP).

Answer 3

False

Question 4

Healthcare spending in the United States is higher than in all Western countries except Germany, and health outcomes are higher.

Question 5

Higher healthcare expenditures in the United States are attributed to technology, the fragmented health insurance system, and pharmaceutical costs.

Question 6

Although almost half of all adults search the Internet for health information, most still seek out medical attention after doing so.

Question 7

The vast majority of states are doing well in terms of either price or quality transparency information provided to consumers.

Question 8

The reviews of hospital quality provided on social media sites such as Yelp do not relate in any way to real, objective hospital quality ratings.

Question 9

As more women have entered the medical profession, the compensation gap between the genders has decreased substantially.

Question 10

When price levels rise faster than income:

A) the result is pressure on reimbursement.
B) it is referred to as deflation.
C) it is referred to as inflation.
D) significant cost pressures occur.

Question 11

Healthcare costs as a percentage of the gross domestic product (GDP):

A) is a significant proportion of the total GDP.
B) although large, is not a major component of the GDP.
C) has remained relatively flat since the 1980s.
D) has fluctuated rather dramatically each decade, from a high percentage to a relatively small proportion of the GDP.

Question 12

Compared to other Western economies, the United States spends more on health care. What is the outcome of this high spending on health care?

A) The U.S. population, on average, is healthier than that in other countries.
B) Life expectancies are lower than average compared to other OECD states.
C) The dollar return is greater with better mortality for all ages, except children younger than 5 years.
D) The United States is the healthiest Western population based on dollars spent per capita.

Question 13

Consumer income is composed of:

A) discretionary, gross, and defined income.
B) defined, gross, and determined income.
C) grand, gross, and discretionary income.
D) gross, discretionary, and disposable income.

Question 14

The amount of money a consumer has left after paying for food, clothing, and shelter is referred to as:

A) gross income.
B) discretionary income.
C) defined income.
D) disposable income.

Question 15

Surprise medical bills are:

A) bills for care that the patient did not understand that they were receiving.
B) bills for lab tests that the patient did not know were being ordered.
C) bills for care that was received from physicians who were not within the patient's health insurance contracted network.
D) bills for care received that the insurance company refuses to cover.

Question 16

Geotechnology will increasingly allow:

A) companies to track pandemics more efficiently.
B) seniors to age in place by signaling their movements.
C) encourage interactions between communities.
D) All of these are correct.

Question 17

In many metropolitan markets, the insurance provider competitive scenario could best be described as:

A) monopolistic competition.
B) pure competition.
C) a monopoly.
D) an oligopoly.

Question 18

Accountable health plans are a value-based model in which:

A) consumers pay a low price for the cost of their care.
B) the value of the plan to companies is the low cost to cover employees for a wide range of services (medical, dental, mental health).
C) organizations are reimbursed based on quality metrics and reductions in cost of care data.
D) All of these are correct.