Deck 6: Media and Communication Channel Selection and Planning - the Plot Thickens

Question 1

According to recent data, which media source is considered the most powerful channel for quickly reaching a large number of people?

A) Print
B) Social media
C) Broadcast media
D) Pamphlets

Answer 1

C

Question 2

What is considered one of the downsides of using social media for a health communication campaign?

A) Lack of direct engagement
B) Frequency of use
C) Interacting with specific audiences
D) Individuals being unable to take in information

Answer 2

A

Question 3

Which of the following is the social media used most often in health communication interventions?

A) Facebook
B) Twitter
C) Google+
D) Text messaging

Answer 3

D

Question 4

Which of the following is a Twitter-based activity that is a scheduled forum allowing followers to submit questions on a specific topic, with responses being delivered through tweets, video, or live stream?

A) Twitterview
B) Twitter Town Hall
C) Live Tweeting
D) Twitter Chats

Question 5

Which of the following is defined as encouraging users to visit a site by sending interruptive media such as tweets, pop-up ads, and email spam to their device?

A) Outbound marketing
B) Landing pages
C) Inbound marketing
D) Click through pages

Question 6

Which of the following approaches in health education uses stories, entertainment, and theater for health and social education?

A) Telenovelas
B) Entertainment education
C) Edutainment
D) Health education

Question 7

The opportunity for a health communicator to engage with the customer during his or her journey is referred to as which of the following?

A) Social media interactions
B) Marketing
C) Reach
D) Touch points

Question 8

What is the main con of using radio for health communication messages?

A) Not enough people listen to the radio.
B) People do not take radio advertisements seriously.
C) People typically are not in a location where they can write down important information.
D) The radio is not a credible outlet for health messages.

Question 9

Reach is the number of times you can get your message to your audience.

Question 10

Webpages with at least 15 postings per month will see five times more traffic than websites with none.