Deck 7: Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content

Question 1

The primary difference between digital and tradition media is the two-way, interactive flow of communication, plus other differences, except:

A) Infinite content
B) Flexible time periods
C) Size of audience
D) User controlled
E) Interactive channels

Answer 1

C

Question 2

Digital content includes all of the following forms:

A) Text and images
B) Video
C) Live
D) Only a and b
E) All of the above

Answer 2

E

Question 3

The most important characteristics of effective brand websites are:

A) Easy of navigation
B) Low cost of operation
C) Number of content pages
D) Clarity of content
E) Only a and d

Answer 3

E

Question 4

The social media platform with the highest percentage of female users is:

A) Instagram
B) Snapchat
C) Pinterest
D) Facebook
E) Twitter

Question 5

Linkedin can be used for the following activities

A) Advertising to everyone
B) Searching for a job
C) Making business contacts
D) Only b and c
E) All of the above

Question 6

Geofencing can be used effectively by retailers when it involves:

A) Social media
B) Online search
C) Mobile marketing
D) Only b and c
E) All of the above

Question 7

Mobile apps perform all of the following functions, except one:

A) Content delivery
B) Brand messages
C) Interactive responses
D) Only a and b
E) All of the above

Question 8

Compare three different social media platforms. What are the advantages and disadvantages for each platform?

Question 9

In your opinion, what makes an effective website? Provide three examples.

Question 10

Why are mobile apps so important for IMC programs and activities? Explain.