Question 1

New technology has resulted in what change for audiences in regards to the public relations process?&#10;A) They don't care as much about printed public relations material&#10;B) They have become content providers as well as content consumers&#10;C) They now have to pay to access almost any public relations material&#10;D) They have become even more dependent on PR practitioners and providers

Accepted Answer

New technology has enabled audiences to not only consume content but also to create and share their own content, making them active participants in the public relations process. This shift has transformed how public relations strategies are developed and implemented, with a greater emphasis on engaging with audiences in a more interactive and collaborative manner.

Question 2

In sports public relations, the audience, content providers and athletes often have conflicting _________, which determine how they shape and share information.&#10;A) Economic interests&#10;B) Cultural perspectives&#10;C) Job requirements&#10;D) Agendas

Accepted Answer

Agendas reflect the different goals, motivations, or priorities that audience, content providers, and athletes may have in the context of sports public relations, leading to conflicts in how information is shaped and shared.

Question 3

In most cases, and especially in crisis situations, public relations experts suggest developing ___________ strategies to help the organization &#34;stay ahead&#34; of events.&#10;A) Proactive&#10;B) Reactive&#10;C) Agenda-setting&#10;D) Networking

Accepted Answer

Proactive strategies involve planning and acting in advance to manage potential situations, allowing organizations to control narratives and mitigate negative impacts more effectively than reactive approaches.

Question 4

An example of the type of strategy mentioned in #3 would be:&#10;A) Shutting down all communication with the media&#10;B) Developing a crisis communication plan ahead of time&#10;C) Holding a press conference every day to provide media updates&#10;D) Restricting credentials for certain media organizations

Accepted Answer

Developing a crisis communication plan ahead of time is an example of a proactive strategy to manage potential crises effectively, ensuring that an organization is prepared to communicate effectively and efficiently during times of crisis.

Question 5

The evasive strategy where an organization cuts off all communications and refuses to talk to the media is known as:&#10;A) Stonewalling&#10;B) Deniability&#10;C) Evasion of responsibility&#10;D) Blame shifting

Accepted Answer

Stonewalling is the strategy where an organization or individual refuses to communicate or cooperate, often by not responding to inquiries or requests. This can include cutting off all communications and refusing to talk to the media, effectively blocking any attempts at dialogue or investigation.

Question 6

The major change in media guides in recent years has been:&#10;A) Economic problems have made them smaller with less information&#10;B) Dudiences don't seem to need or want them anymore&#10;C) They have shifted from print to digital formats&#10;D) Most organizations simply don't bother creating them anymore

Accepted Answer

The major change in media guides in recent years has been their shift from print to digital formats, reflecting broader trends in media consumption and the increasing importance of digital accessibility.

Deck 7: Sports Public Relations and Sports Information