Question 1

The best measure used to review and control the cost of acquiring new customers is&#10;A)Cost per click (CPC)&#10;B)Earnings per click (EPC)&#10;C)Cost per thousand (CPM)&#10;D)Allowable cost per acquisition (CPA)&#10;E)Cost per auction (CPA)

Accepted Answer

Allowable cost per acquisition (CPA) is the best measure for reviewing and controlling the cost of acquiring new customers because it directly relates to the amount a company is willing to spend to acquire a new customer, making it a crucial metric for budgeting and performance evaluation in customer acquisition strategies.

Question 2

The first S in SOSTAC stands for&#8230;&#10;A)How will we get there?&#10;B)Where are we going?&#10;C)Where are we now?&#10;D)Are we on track?&#10;E)Are we there yet?

Accepted Answer

The first S in SOSTAC stands for "Situation Analysis," which means assessing and understanding the current situation or "Where are we now?"

Question 3

The second S in SOSTAC stands for&#8230;&#10;A)How will we get there?&#10;B)Where are we going?&#10;C)Where are we now?&#10;D)Are we on track?&#10;E)Are we there yet?

Accepted Answer

The second S in SOSTAC stands for "Strategy," which answers the question, "How will we get there?"

Question 4

Which SWOT analysis factors include threatening external market strategies that address internal challenges of a company&#10;A)SO&#10;B)WT&#10;C)ST&#10;D)WO&#10;E)OO

Accepted Answer

WT factors include threatening external market strategies that address internal challenges of a company.

Question 5

Two measures used to assess the reach and engagement delivered by display advertising&#10;A)Cost per thousand (CPM)&#10;B)Cost per click (CPC)&#10;C)Allowable cost per acquisition (CPA)&#10;D)Cost per lead&#10;E)Cost per sale

Accepted Answer

CPM (cost per thousand) and CPC (cost per click) are both measures used to assess the reach and engagement delivered by display advertising. CPM measures the cost per thousand impressions, while CPC measures the cost per click on an ad.

Question 6

Which two parts of SOSTAC most closely relate to applying digital analytics&#10;A)Situation&#10;B)Objectives&#10;C)Strategy&#10;D)Actions&#10;E)Control

Accepted Answer

The answer of Which two parts of SOSTAC most closely...

Question 7

Three website audience engagement measures are&#8230;&#10;A)Unique visitors&#10;B)Bounce rate&#10;C)Duration&#10;D)Pages per visit&#10;E)Cost per sale

Accepted Answer

The answer of Three website audience engagement measures are&#8230;&#10;A)Unique visitors&#10;B)Bounce...

Deck 10: Digital Marketing Plan