Deck 8: E-CRM

Question 1

Permission marketing refers to the process of achieving opt-in

Answer 1

False

Question 2

RFM stands for Recency, Frequency and Monetary value

Answer 2

True

Question 3

The percentage of active customers on a database is an example of

A)Conversion rate KPI
B)Hurdle rate KPI
C)Business value KPI
D)Brand favourability KPI
E)Purchase intent KPI

Answer 3

B

Question 4

A plan defining the purpose, type and frequency of communications

A)Contact strategy
B)Content strategy
C)SEO strategy
D)IA strategy
E)Consistency strategy

Question 5

Trigger-based email types

A)Welcome
B)Newsletter
C)Campaign for social media
D)Abandoned based email
E)Reactivation