Deck 11: Customer Experiences From Event Planning to Activation

Question 1

The first step in the event planning process is:

A) Setting Objectives
B) Conceptualize Events
C) Feasibility Studies
D) Evaluation and Determination

Answer 1

A
Explanation: The first step in the event planning process is setting objectives. All sport facility managers and owners need to make some decision as to what type of events they want their facility to host. Often, these decisions go back to the philosophy, mission, and vision of the sport facility. The other choices are processes that take place later in the event planning process.

Question 2

Which if the following is NOT correct when conceptualizing strategies for success for events:

A) Strategies must be realistic
B) Strategies must result in having a positive influence on the sport facility, the event, and the community
C) Strategies must be able to be accomplished regardless of the available infrastructure
D) Strategies must be able to be realized within the available budget.

Answer 2

C
Explanation: Choice C is the correct answer because as defined in the chapter, strategies for events should be able to be accomplished within the available infrastructure. AS noted in the other choices, strategies must also be realistic; result in having a positive influence on the sport facility, the event, and the community; and be able to be realized within the available budget.

Question 3

Feasibility studies are conducted to:

A) Determine the strengths and weaknesses of the sport facility in relation to the proposed event
B) Determine the opportunities and threats to the sport facility in relation to hosting the event
C) Analyze competition to determine what beneficial information can be obtained to help support a bid for an event
D) All of the Above

Answer 3

D
Explanation: Choice D is correct because feasibility is determined by first conducting a situation analysis (SWOT) to see what strengths the sport facility brings to the table for this type of event, where are the weaknesses that can prevent success, and what opportunities and threats does this event bring to the sport facility; and a competitor analysis is conducted to try to gain information that will aid in the success of the securing a bid for an event, and more importantly to see if those competitors have run similar events and try to acquire information that will help in managing that type of event.

Question 4

Before negotiating contracts, what is the first document developed by sport facility management/ownership?

A) Draft of Contract
B) Pro Forma Budget
C) Rules for Negotiations
D) Event Schedule

Question 5

Who are the customers of a sport facility?

A) Spectators and Participants
B) The Consumer Market
C) The Business Market
D) All of the Above

Question 6

What type of event marketing plan is implemented once an event is contracted?

A) Facility Event Marketing Plan
B) Event Marketing Plan
C) Joint Facility and Event Marketing Plan
D) All of the Above

Question 7

Which of the following is NOT among the initial checklist of responsibilities that need to be completed prior to opening the doors for an event?

A) Evaluation of the Event Marketing Plan
B) Work Breakdown Structures
C) Inventory of Assignments
D) Event Life Cycle

Question 8

Which of the following is a challenge to working with outsourced vendors and facility services?

A) Maintaining the quality expected of the sport facility
B) Dealing with the multitude of expectations of an event
C) Communicating and coordinating with an event's ancillary services
D) All of the above are challenges

Question 9

Which of the following is NOT a unique characteristics of a service product?

A) Inseparability
B) Reusability
C) Perishability
D) Variability

Question 10

Which of the following almost never happens as a result of the evaluation process of an event by facility managers and owners?

A) Have the type of event at the sport facility again in the future with no modifications
B) Have the type of event at the sport facility again with enhancements or modifications
C) Have that type of event again, but significant changes need to occur before the event is repeated
D) No longer hosting that type of event in the future.

Question 11

One of the biggest issues in setting objectives for events to be held in a sport facility are those that may be beneficial socially or financially, but are contrary to the mission of the sport facility. These may include events that may be politically, culturally, or socially motivated, and may cause questions in the community. Choose a potentially controversial event that might be held at a sport facility - what questions would probably be asked of the facility manager by the facility ownership and the community to explain the justification for this event, and how would you answer them?

Question 12

You are the facility manager for a small community recreation facility seating 5,000. A local boxing promoter wants to host an event at your facility, and after negotiations, the financial terms of a contract are agreed upon. However, there are a number of questions that need to be answered and defined in the contract with regard to pre-event implementation processes. Conduct research on hosting a boxing event and provide answers to the major questions (as covered in the text) in terms of how you would negotiate and implement the answers to those questions into the event contract.

Question 13

Develop a first draft of a sport facility event marketing plan for an X-Games qualifying event that is scheduled to take place in your sport facility.

Question 14

Use a personal experience attending an event at a sport facility, explain the different aspects of the sport servuction model.