Deck 5: Type As a Design Element

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Question
Match
-The term used to identify the numerical height of all letterforms.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
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Question
Match
-A term used to describe how easy it is to read and understand an ad with a quick glance.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The part of the letterform that extends downward below the line type sets on.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-A typeface that has delicate lines that are attached to the end of a larger, thicker stroke or line that protrudes from the edges of the letters.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The name given to a typeface that mimics handwriting.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-Type styles are categorized by its name such as Future or Times that identifies its unique set of letters, numbers, and punctuation.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-A term used to identify all of a typefaces upper and lowercase letters, numbers, and punctuation for a specific typeface.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The name for a type style that has no thin lines attached to the letterform.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-A term used to identify the different thicknesses of a typeface.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-A term used to define when the target can easily and quickly read an ad.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The height of a typeface's lowercase letters, and the length and height of the face's ascenders and descenders.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The part of the letterform that extends upward from the main body of a letter.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-A type style having serif or san serif characteristic and can project a corporate, forward thing, trendy or futuristic personality.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The term used in design to define the amount of white space showing between hand drawn letterforms.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-Type that is designed to closely follow around the shape of a visual.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The term used in design to define the white space that appears between hand drawn lines of text.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-A decorative or more graphic type style that has a loud voice and often an unusual or irregular appearance.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The invisible line that type sits on.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The term used for the amount of white space that appears between lines of text set on the computer.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-Occurs when a single word or first line of a paragraph appears at the end of a paragraph.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-A simple way to determine if white space is visually equalized between both hand drawn and computer set letterforms and lines of text.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The way lines of text are arranged on the page or screen.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The term for typefaces that come in both serif and san serif versions.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-Occurs when one word, or the last line of a paragraph of copy appears at the top of the second column of type.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The amount of white space appearing between columns of body copy.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The amount of space seen between letterforms set on a computer.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Question
Match
-The term used to define digital leading.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AA) Line Height
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Deck 5: Type As a Design Element
1
Match
-The term used to identify the numerical height of all letterforms.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
A
2
Match
-A term used to describe how easy it is to read and understand an ad with a quick glance.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
B
3
Match
-The part of the letterform that extends downward below the line type sets on.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
C
4
Match
-A typeface that has delicate lines that are attached to the end of a larger, thicker stroke or line that protrudes from the edges of the letters.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
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5
Match
-The name given to a typeface that mimics handwriting.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
6
Match
-Type styles are categorized by its name such as Future or Times that identifies its unique set of letters, numbers, and punctuation.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
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7
Match
-A term used to identify all of a typefaces upper and lowercase letters, numbers, and punctuation for a specific typeface.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
8
Match
-The name for a type style that has no thin lines attached to the letterform.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
9
Match
-A term used to identify the different thicknesses of a typeface.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
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10
Match
-A term used to define when the target can easily and quickly read an ad.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
11
Match
-The height of a typeface's lowercase letters, and the length and height of the face's ascenders and descenders.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
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12
Match
-The part of the letterform that extends upward from the main body of a letter.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
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Unlock for access to all 27 flashcards in this deck.
Unlock Deck
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13
Match
-A type style having serif or san serif characteristic and can project a corporate, forward thing, trendy or futuristic personality.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
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14
Match
-The term used in design to define the amount of white space showing between hand drawn letterforms.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
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15
Match
-Type that is designed to closely follow around the shape of a visual.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
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16
Match
-The term used in design to define the white space that appears between hand drawn lines of text.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
17
Match
-A decorative or more graphic type style that has a loud voice and often an unusual or irregular appearance.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
18
Match
-The invisible line that type sits on.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
19
Match
-The term used for the amount of white space that appears between lines of text set on the computer.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
20
Match
-Occurs when a single word or first line of a paragraph appears at the end of a paragraph.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
21
Match
-A simple way to determine if white space is visually equalized between both hand drawn and computer set letterforms and lines of text.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
22
Match
-The way lines of text are arranged on the page or screen.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
23
Match
-The term for typefaces that come in both serif and san serif versions.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
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24
Match
-Occurs when one word, or the last line of a paragraph of copy appears at the top of the second column of type.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
25
Match
-The amount of white space appearing between columns of body copy.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
26
Match
-The amount of space seen between letterforms set on a computer.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AB) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
27
Match
-The term used to define digital leading.

A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R) Display Type Style
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AA) Line Height
Unlock Deck
Unlock for access to all 27 flashcards in this deck.
Unlock Deck
k this deck
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Unlock Deck
Unlock for access to all 27 flashcards in this deck.